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Marketing ARCHIVE

Talking E-mail with Bill Nussey  Jun 02, 2005 1:37 AM By Sherry Chiger

Bill Nussey is president/CEO of Atlanta-based Silverpop, a provider of e-mail marketing services. We caught up with him last week at the Annual Catalog Conference in Orlando, FL. Here are selected words of wisdom from our conversation

The Art of Relocating  Jun 01, 2005 9:30 PM By MCM staff

Selecting a suitable location and property for your distribution center or headquarters isn’t simply a matter of driving around a few neighborhoods and

Picking the right one  Jun 01, 2005 9:30 PM By Liz Kislik

In the previous column, we discussed best practices for finding and hiring the right employees, focusing on job applications and the interviewing process.

Minding the Store  Jun 01, 2005 9:30 PM By Jeff Morris

As a multichannel merchant, you have to deal with fraud on many levels, from orders placed with stolen credit cards to employee pilferage in the warehouse.

Live from ACC: Power Forum Packs a Punch  May 24, 2005 8:05 AM By Rama Ramaswami

Multichannel marketers gained a wealth of insights and practical techniques at yesterday

Taking Inventory of Database Marketing Capabilities  May 16, 2005 7:46 PM By MCM staff

Note: This is the second article in an ongoing series on database marketing strategy that will outline an approach to understanding the details of building a world-class database marketing system

The New Realities of Multichannel  May 15, 2005 9:30 PM By MCM staff

By now you’ve seen the stats: A mean 35.5% of catalogers’ sales last year came via the Internet, according to our recent Benchmark Report on Operations

Survey says: research works  May 15, 2005 9:30 PM By Margery Weinstein

Decisions about which new product lines to offer, what areas of customer service most need improvement, or which catalog covers will be most effective

On the Campaign Trail  May 15, 2005 9:30 PM By MCM staff

Online merchant Overstock.com offers more than 550,000 SKUs of discounted goods, ranging from apparel to videos. To keep

In the Pink  May 15, 2005 9:30 PM By Sherry Chiger

When you’re profiling the chief executive of an operation the size of SmartHealth, covering a mere day in the life just won’t cut it. That’s why our visit






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