MULTICHANNEL MERCHANT » MARKETING
Catalogers looking to implement a customer-centric database marketing program (and who isn’t?) face two big hurdles: consolidating transactional data
WAREHOUSE FOR LEASE. Offers cooking, laundry, and babysitting services. No, that ad hasn’t run (yet), but the day when it might may not be too far off.
Betty Crocker is, of course, a model homemaker. And now database models play a large role in the circulation strategy of the Minneapolis-based catalog
The conventional wisdom behind multichannel marketing is that the more points of contact you have with customers, the more likely they are to buy. So
Despite the paltry number of deals in the first quarter 13, compared with 18 last year some observers are gearing up for a whirlwind of mergers and acquisitions.
Consumer spending may be picking up. But not so capital spending in most business sectors. According to Investor’s Business Daily, nonresidential fixed
(Direct Newsline) The way a marketer approaches merchandising on their site can make or break the customer experience, said Donna Lucolano, president
(Direct Newsline) It was a tough way to start the morning. How would you like to walk into a session and hear a speaker calling you “a piranha that will
Doing business overseas may not seem like an attractive proposition right now, but companies have no qualms about using offshore call centers, according
Three months after Chicago-based Chiasso filed for bankruptcy protection, the gifts and home goods cataloger/retailer was acquired by CCS Capital, a Northfield,