Marketing ARCHIVE

Lists and Prospecting: Betty Crocker Cooks with Database Model  Jun 01, 2003 9:30 PM By Paul Miller

Betty Crocker is, of course, a model homemaker. And now database models play a large role in the circulation strategy of the Minneapolis-based catalog

Live from Washington DM Days: PR for Direct Marketers  May 07, 2003 9:30 PM By Ray Schultz

(Direct Newsline) It was a tough way to start the morning. How would you like to walk into a session and hear a speaker calling you “a piranha that will

Live from Net.marketing: Best Practices for Online Merchandising  May 07, 2003 9:30 PM By Kris Oser

(Direct Newsline) The way a marketer approaches merchandising on their site can make or break the customer experience, said Donna Lucolano, president

An Easy Call to Make  May 01, 2003 9:30 PM By Rama Ramaswami

Doing business overseas may not seem like an attractive proposition right now, but companies have no qualms about using offshore call centers, according

A Comeback for Chiasso  May 01, 2003 9:30 PM By Shayn Ferriolo

Three months after Chicago-based Chiasso filed for bankruptcy protection, the gifts and home goods cataloger/retailer was acquired by CCS Capital, a Northfield,

Operations and Management: Systems Then and Now  Apr 15, 2003 9:30 PM By Ernie Schell

The catalog management software (CMS) systems on the market in the early 1980s were outgrowths of systems that catalogers had written inhouse or contracted

Catalog Copy: Waking Up to the New World of Catalogs  Apr 15, 2003 9:30 PM By Herschell Gordon Lewis

Montgomery Ward? Who’s he? That was a question asked at a catalog seminar a few months ago. The venerable icons of the past, such as Montgomery Ward,

DIRECT-TO-CUSTOMER FULFILLMENT SOFTWARE 2003 REVIEW  Apr 01, 2003 10:30 PM By Curt Barry

The direct-to-customer software marketplace is a mature industry whose current trends will mark its direction for the next few years. Though sales of

Terno: Still Getting It Done  Apr 01, 2003 10:30 PM By Ernie Schell

TERNOVELOCITY IS A SYSTEM to reckon with. This is a system that benefits greatly from the breadth and depth of its experience in the direct commerce field.

Sneaker Solution  Apr 01, 2003 10:30 PM By MCM staff

IN THE FIERCELY COMPETITIVE, uncertain world of Internet liquidation, Overstock.com uses what COO James Hyde calls the sneaker solution to keep the warehouse






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