Marketing ARCHIVE

Implied Opt-In: A Useful Permission Marketing Tool or Spam?  Apr 19, 2006 3:32 AM By Page Duffy

By now most marketers know, and should be using, the commonly accepted protocols for obtaining permission from prospects and customers to send them commercial e-mail.

A Baker’s Dozen of Tests  Apr 08, 2006 1:02 AM By Jim Coogan

Looking for new

A Look at Speech IVR  Apr 05, 2006 9:44 PM By Darrell Knight

IVR is catching on because consumers are finally becoming comfortable with the technology of talking to computers.

State Kids’ No-E-Mail Bills Dead  Apr 05, 2006 12:01 AM By Ken Magill

The kids

One in Five Permission-Based E-mails Filtered: Return Path  Apr 04, 2006 11:54 PM By Ken Magill

An average of 20.5% of permission-based e-mails in the second half of 2005 either ended up in recipients

Study: Poorly Managed Customer Data Lead to Lost Revenue  Apr 02, 2006 7:49 AM By MCM staff

Businesses worldwide lose an estimated 6% of annual revenue due to poor management of customer data, according to a survey into global data quality by QAS, a division of Experian’s Marketing Services Business. In comparison, businesses in the United States admit to losing 7.3% of revenue.

E-mail Metrics That Matter  Apr 01, 2006 10:30 PM By Ken Magill

What should you be measuring in your e-mail acquisition and retention campaigns? Click rates? Open rates? Revenue per e-mail? E-mail metrics have been

Simplifying S&H  Apr 01, 2006 10:30 PM By Mark Del Franco

For direct merchants, there’s no escaping shipping and handling charges. You have to pay the shipper to deliver the goods to your customers, and generally

Maximizing Online B2B Sales Revenues by Delivering a Smarter Online Buying Experience  Apr 01, 2006 10:30 PM By MCM staff

Download this free whitepaper to sort through the confusion in the world of online commerce and find the path to stepped revenue and sales growth. Learn how to follow the lead of successful B2B companies that have established best practices and implemented technologies that enable sales & promotion strategies to be executed, tested and measured.

Is this really a catalog?  Apr 01, 2006 10:30 PM By Herschell Gordon Lewis

The cover of a catalog says, with ruthless competitive truth: Whatever it is, you can get it on eBay. Oh, eBay has a catalog? You bet it does, and it’s

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