Marketing ARCHIVE

GOLDEN RETRIEVER  Dec 01, 2001 10:30 PM By Richard Sawyer

If you’re still chasing CRM, ERP, SCM, VIM, TIM, and what have you, you’re barking up the wrong tree. None of these much-heralded applications have had

Benchmark 2001: Critical Issues and Trends  Dec 01, 2001 10:30 PM By Shayn Ferriolo

Two years ago, in discussing the 1999 Benchmark Report on Critical Issues and Trends, we wrote that, having experienced several years of strong sales,

Once Upon a Time  Dec 01, 2001 10:30 PM By Ernie Schell

This column, my last on systems for Operations & Fulfillment, is about transitions. In the months to come, I’ll be writing on applications, but I want

New Web Catalogs  Dec 01, 2001 10:30 PM By Ellen Hansen

Airgas B2B To give customers another channel for ordering product and communicating with the company, Radnor, PA-based Airgas launched Airgas B2B in September.

People News  Dec 01, 2001 10:30 PM By MCM staff

Sandpoint, ID-based apparel cataloger Coldwater Creek appointed Daniel Griesemer senior vice president of retail. Previously, Griesemer held upper management

Alloy acquires 360 Youth  Nov 27, 2001 10:30 PM By MCM staff

Teen apparel and accessories cataloger Alloy is also a growing teen media company, as its latest acquisition affirms. The New York-based company has bought

ONLINE EXCLUSIVE: Call to Contact  Nov 05, 2001 10:30 PM By Maggie Klenke

Some people may still call them call centers, but theyre sporting more than telephones these days. A transition from call centers to full-fledged contact

T. Shipley, Awards.com Form Holding Company  Nov 01, 2001 10:30 PM By Mark Del Franco

On Aug. 30, business accessories cataloger T. Shipley merged with recognition products marketer Awards.com to form B2B Brand Group LLC, a $30 million

A Look at Victoria’s Secret Look Book  Oct 01, 2001 9:30 PM By Moira Cotlier

The secret to Victoria’s Secret’s 84-page Fall Look Book is less skin and more fashion apparel. While this is sure to disappoint fans of the company’s

The 3-D Customer  Oct 01, 2001 9:30 PM By Stephen Medcroft

Everything is going digital. Just think of all the little computer chips that surround us in our phones, TVs, CD players, watches, appliances, cash registers,






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