MULTICHANNEL MERCHANT » MARKETING
ANYONE FAMILIAR WITH a certain (rather popular) series of books will recall the magical map that figures prominently in several of them. It shows not
After two years of sluggish software sales, we are finally starting to see catalog companies investing in new systems. Luckily for them, during the past
(Direct Newsline) Boston–Twelve to 24 months ago, many companies leaping into CRM initiatives did so just to be strategic. Now, it
These five steps can help make your Warehouse Maintenance System implementation a success.
Survey of reverse online auction participants reveals that buyers fare better, and are more satisfied, than sellers
San Francisco–At the Annual Catalog Conference
The conventional wisdom behind multichannel marketing is that the more points of contact you have with customers, the more likely they are to buy. So
Betty Crocker is, of course, a model homemaker. And now database models play a large role in the circulation strategy of the Minneapolis-based catalog
Despite the paltry number of deals in the first quarter 13, compared with 18 last year some observers are gearing up for a whirlwind of mergers and acquisitions.
Consumer spending may be picking up. But not so capital spending in most business sectors. According to Investor’s Business Daily, nonresidential fixed