Marketing ARCHIVE

Catalog Copy: Waking Up to the New World of Catalogs  Apr 15, 2003 9:30 PM By Herschell Gordon Lewis

Montgomery Ward? Who’s he? That was a question asked at a catalog seminar a few months ago. The venerable icons of the past, such as Montgomery Ward,

The ‘Breck’ of Breck’s Dies  Apr 01, 2003 10:30 PM By MCM staff

Luther Adams “Bo” Breck, the fifth-generation Breck of the Breck

Terno: Still Getting It Done  Apr 01, 2003 10:30 PM By Ernie Schell

TERNOVELOCITY IS A SYSTEM to reckon with. This is a system that benefits greatly from the breadth and depth of its experience in the direct commerce field.

DIRECT-TO-CUSTOMER FULFILLMENT SOFTWARE 2003 REVIEW  Apr 01, 2003 10:30 PM By Curt Barry

The direct-to-customer software marketplace is a mature industry whose current trends will mark its direction for the next few years. Though sales of

Sneaker Solution  Apr 01, 2003 10:30 PM By MCM staff

IN THE FIERCELY COMPETITIVE, uncertain world of Internet liquidation, Overstock.com uses what COO James Hyde calls the sneaker solution to keep the warehouse

Live from NEMOA: Integration Key on Most Multichannel Fronts  Mar 26, 2003 10:30 PM By Paul Miller

Cambridge, MA–Jewelry, gifts, and home decor cataloger/retailer Ross-Simons

Live from Insight 2003: Abacus B2B Alliance Nears ‘Critical Mass’  Mar 05, 2003 10:30 PM By Paul Miller

New York

Live from Insight 2003: Abacus B2B Alliance Nears ‘Critical Mass’  Mar 05, 2003 10:30 PM By Paul Miller

New York

Live from Gartner CRM Summit: Helping Customers Serve Themselves  Mar 04, 2003 10:30 PM By Ray Schultz

(Direct Newsline) Self service: The very term suggests downsized call-center staffs and vast savings as customers move their inquiries to the Web. But

Live from Gartner CRM Summit: Building ‘TRUST’  Mar 04, 2003 10:30 PM By Richard H. Levey

(Direct Newsline) Harriet P. Pearson thinks a lot about trust






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