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MULTICHANNEL MERCHANT » MARKETING
MarketingApr 19, 2006 3:32 AM By Page Duffy
By now most marketers know, and should be using, the commonly accepted protocols for obtaining permission from prospects and customers to send them commercial e-mail.
MarketingApr 08, 2006 1:02 AM By Jim Coogan
Looking for new
MarketingApr 05, 2006 9:44 PM By Darrell Knight
IVR is catching on because consumers are finally becoming comfortable with the technology of talking to computers.
MarketingApr 05, 2006 12:01 AM By Ken Magill
MarketingApr 04, 2006 11:54 PM By Ken Magill
An average of 20.5% of permission-based e-mails in the second half of 2005 either ended up in recipients
MarketingApr 02, 2006 7:49 AM By MCM staff
Businesses worldwide lose an estimated 6% of annual revenue due to poor management of customer data, according to a survey into global data quality by QAS, a division of Experian’s Marketing Services Business. In comparison, businesses in the United States admit to losing 7.3% of revenue.
MarketingApr 01, 2006 10:30 PM By Ken Magill
What should you be measuring in your e-mail acquisition and retention campaigns? Click rates? Open rates? Revenue per e-mail? E-mail metrics have been
MarketingApr 01, 2006 10:30 PM By Mark Del Franco
For direct merchants, there’s no escaping shipping and handling charges. You have to pay the shipper to deliver the goods to your customers, and generally
MarketingApr 01, 2006 10:30 PM By MCM staff
Download this free whitepaper to sort through the confusion in the world of online commerce and find the path to stepped revenue and sales growth. Learn how to follow the lead of successful B2B companies that have established best practices and implemented technologies that enable sales & promotion strategies to be executed, tested and measured.
MarketingApr 01, 2006 10:30 PM By Herschell Gordon Lewis
The cover of a catalog says, with ruthless competitive truth: Whatever it is, you can get it on eBay. Oh, eBay has a catalog? You bet it does, and it’s