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MULTICHANNEL MERCHANT » MARKETING
E-commerce today represents almost 4% of retail sales. Marketers are compelled not only to compete in this channel but to strive for best-in-class execution.
Direct-to-customer catalog management software saw a number of changes during the past year. Computer Solutions and Best Software collaborated on extending
For a large business-to-business cataloger say $500 million in sales a field sales visit costs about five times more than a telemarketing call and 100
Online retail still packs a punch in fact, it continues to expand and to require more IT spending. A recent Forrester Research report, 2004 Outlook For
A typical workday for Fred Bell, president/CEO of home decor cataloger Touch of Class, means long hours at the office. His family doesn’t mind, however:
San Francisco-based gifts and gadgets marketer Sharper Image Corp. (NasdaqNM:SHRP – news) reported hikes in sales and earnings for the fourth quarter
Once upon a time, in the early sixties of the last century, a young fighter pilot named Sam Cutting III came home to Vermont from the U.S. Air Force and
Even if you avoid renting e-mail names and send messages only to customers who have requested them, you need to practice spotless e-mail list hygiene.
Information technology executives and managers at catalog companies face a never-ending demand for new or enhanced software systems. Motivation for seeking
New York–Do you know where your data are? According to Denise Hopkins, senior director of marketing, data management for Experian, you’re probably ignoring
Posted 6 days ago
by Sue Chapman
Posted 1 week ago