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Marketing ARCHIVE

Picking the right one  Jun 01, 2005 9:30 PM By Liz Kislik

In the previous column, we discussed best practices for finding and hiring the right employees, focusing on job applications and the interviewing process.

Live from ACC: Power Forum Packs a Punch  May 24, 2005 8:05 AM By Rama Ramaswami

Multichannel marketers gained a wealth of insights and practical techniques at yesterday

Taking Inventory of Database Marketing Capabilities  May 16, 2005 7:46 PM By MCM staff

Note: This is the second article in an ongoing series on database marketing strategy that will outline an approach to understanding the details of building a world-class database marketing system

Action Bag sees the beauty of alliances  May 15, 2005 9:30 PM By John Fischer

Action Bag and Display Co. has created a beautiful niche for itself. The Wood Dale, IL-based cataloger, which sells bags, boxes, and the like to beauty

Consider the source  May 15, 2005 9:30 PM By Mark Del Franco

When a computer reseller wanted to increase catalog circulation last year, the company’s analysis group director told the circulation analyst to include

Bear Creek makes the call  May 15, 2005 9:30 PM By John Fischer

Outbound telemarketing isn’t just for business-to-business marketers. Plants and flowers cataloger Jackson & Perkins (J&P) and food gifts merchant Harry

Coldwater’s e-deliverability boost  May 15, 2005 9:30 PM By Mark Del Franco

Women’s apparel merchant Coldwater Creek sends the 2.5 million customers on its e-mail file roughly two e-mails a month. But a year ago nearly 30% of

The Ecommerce Management is Underway  May 15, 2005 9:30 PM By Lauren Freedman

The race is on! Results of The E-tailing Group’s Fourth Annual Merchant Survey, along with findings from the past three years, show the pace of e-commerce

A is for advocacy  May 15, 2005 9:30 PM By Rama Ramaswami

Just when you thought you’d mastered CRM, push/pull marketing, relationship marketing, dynamic selling, and whatnot, along comes another buzzword to wrap

The New Realities of Multichannel  May 15, 2005 9:30 PM By MCM staff

By now you’ve seen the stats: A mean 35.5% of catalogers’ sales last year came via the Internet, according to our recent Benchmark Report on Operations






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