MULTICHANNEL MERCHANT » MARKETING
MarketingAug 25, 2006 11:59 PM By MCM staff
The complaint is a common one among companies that depend on direct mail and direct response marketing: “I’m sick of spending a fortune to send out thousands of full-color catalogs and mail pieces only to get a measly 1% response rate. How can I cut costs and find a more practical way to get my target market to respond to my direct mail and catalogs?”
MarketingAug 24, 2006 12:58 AM By Ken Magill
Al Gadbut believes you probably have no idea the volume of sales your outbound e-mail drives. And the CEO of e-mail database marketing services provider AcquireWeb claims that the more complex your product or service
MarketingAug 23, 2006 3:35 AM By MCM staff
Sudoku starts very much like marketing analysis: We have some but by no means all the data to solve the problem
MarketingAug 21, 2006 8:58 PM By Tim Parry
Donnelley Group president Ed Mallin was unable to attend a panel discussion at last week’s List Vision conference in New York, but that didn
MarketingAug 21, 2006 8:45 PM By Michelle Farabaugh
Most companies cannot mail their entire database during the holiday season. The following are six tools and techniques to leverage this valuable resource to it fullest potential and identify as many responsive and profitable names as possible.
MarketingAug 21, 2006 8:22 PM By MCM staff
There may be as many as 15 or 20 individuals at a company who influence a business-to-business sale. For that reason, the b-to-b marketer must include in his customer and prospect database a rich matrix of influencers.
MarketingAug 21, 2006 7:43 PM By Jim Coogan
The comparing number of 12-month new-to-file buyers now against a year ago tells if you are continuing to acquire new buyers economically or if any revenue growth you may be experiencing is resulting exclusively from your preexisting customers.
MarketingAug 17, 2006 4:15 PM By Ken Magill
Think e-cards are stupid? Then you weren’t sitting in the audience at the “50 DM Ideas in 50 Minutes” panel discussion at the List Vision conference at the New York Marriott
MarketingAug 16, 2006 11:41 PM By Ken Magill
The overwhelming majority of recipients of business-to-business e-mail prefer to get it on Mondays and Tuesdays, according to a study released this week by e-mail service provider eROI.
MarketingAug 16, 2006 5:55 AM By Sherry Chiger
The 1,972 online shoppers who participated in the “Transforming the Multichannel Shopper” survey spent an average of $488 online during the six months prior to the survey. But as you might suspect, there was quite a spread in expenditures between