Marketing ARCHIVE

Short Takes: Folie Deux  Sep 01, 2001 9:30 PM By Rama Ramaswami

It may take two to tango, but if your partner isn’t coordinated, you go splat. We always knew that the New Economy call center isn’t quite as cozy with

Working Gear  Sep 01, 2001 9:30 PM By Ernie Schell

Measurements are the lifeblood of all successful direct-to-customer businesses. Knowing what data to measure, what analytical tools to use, and then using

That Thong, Thong-Thong-Thong-Thong Turns 20  Sep 01, 2001 9:30 PM By MCM staff

The Thong Song by pop singer Sisqo may have been the song of summer 2000, but according to Frederick’s of Hollywood, 2001 is the thong’s big year it’s

people news  Sep 01, 2001 9:30 PM By MCM staff

Lonoke, AR-based pet supplies marketer PetQuarters has promoted Mike Kelly to president. Most recently, Kelly was the company’s executive vice president,

Corrections and Clarifications  Sep 01, 2001 9:30 PM By MCM staff

CORRECTIONS: In the July Small Catalogs Forum (Management Software That Fits) we misspelled the name of CommercialWare. And in the August Electronic Catalog

Reinvent the Wheel  Sep 01, 2001 9:30 PM By Linda Formichelli

Merchants have been using customer relationship management since they first set up shop in clean, well-lit caves thousands of years ago. They knew, for

The 2ND ANNUAL I.Merchant Awards  Sep 01, 2001 9:30 PM By MCM staff

As hundreds of budding entrepreneurs learned, building an e-commerce site is easy; building an effective and successful one isn’t. A stellar Website has

Pasta Primavera  Aug 23, 2001 9:30 PM By Kevin Hume

You don’t have to become a farmer to sell gourmet food online. Take advantage of the fresh ingredients around you before you serve it up on the Web.

Making It Online  Aug 20, 2001 9:30 PM By MCM staff

You could argue that the catalog industry has changed more dramatically during the past five years than it had during the previous 50, almost entirely

FYI: Go for Broke  Aug 01, 2001 9:30 PM By MCM staff

Got spare cash? Spend it on customer service, advises a Jupiter Media Metrix study. The number of people seeking online customer service is expected to






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