Marketing ARCHIVE

Teva sold to Deckers Outdoors  Oct 11, 2002 9:30 PM By MCM staff

Footwear manufacturer/marketer Teva has agreed to be bought by footwear marketer Deckers Outdoor. The cash and stock transaction, valued at approximately

Sears launches jewelry catalog  Oct 03, 2002 9:30 PM By Paul Miller

Just three months after acquiring catalog powerhouse Lands

Independent, Bundled, or Coupled?  Oct 01, 2002 9:30 PM By Ernie Schell

With e-commerce playing such a vital role in catalogers’ marketing mix, the methods used to manage Websites are now critical business issues. No strategic

T. Shipley, Reliable HomeOffice catalogs sold to Flax  Sep 18, 2002 9:30 PM By Paul Miller

Recognizing that consumer catalog marketing wasn

Mailing Habits of the B-to-B Species  Sep 01, 2002 9:30 PM By MCM staff

Unlike in the consumer catalog sector, if someone requests a business-to-business catalog, he or she is likely to be seriously interested in making a

The Judges Were…  Sep 01, 2002 9:30 PM By MCM staff

Geoff Batrouney executive vice president, Estee Marketing Group Sandra Cooper vice president of creative and account services, Marke Communications Tony

Financial reports: Sport Supply Group, Mobility Electronics  Aug 02, 2002 9:30 PM By MCM staff

Sport Supply Group posts operating income Sporting goods equipment supplier Sport Supply Group (OTCBB: SSPY) suffered a 4% decline in second-quarter net

riff  Aug 01, 2002 9:30 PM By MCM staff

A CAPELLA CRM is the area of the most buzz I get. Jeff Roster, analyst, Gartner Cyber terror is the biggest threat we have. Joe Lewis, president, Cole

Five Aces  Aug 01, 2002 9:30 PM By Curt Barry

Business is no game, and it’s too important an activity to leave the results to chance. An ace in the hole is hardly cheating; instead, it’s a reserve

Fast Forward  Aug 01, 2002 9:30 PM By Rama Ramaswami

We won’t be talking about e-business next year, declares Gartner analyst Jeff Roster. Huh? We knew dot-coms were dying, but have they gone forever? Take






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