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Marketing ARCHIVE

People News  Sep 01, 2003 9:30 PM By MCM staff

Warren, PA-based apparel and home products cataloger Blair Corp. appointed Cynthia Fields to its board of directors. Fields, currently president of catalog/retail

Cabin Fever  Sep 01, 2003 9:30 PM By MCM staff

THE WOOLLY SHEEP is no mammoth retailer, but from its little corner of Weed, CA, an historic lumber town (pop. 3,100) on the western slopes of Mt. Shasta,

Implementing a Customer Service Initiative CULTURAL REVOLUTION  Aug 25, 2003 9:30 PM By Debra Ellis

Time to move beyond the “customer is always right” conventional wisdom, and toward creating a corporate culture that provides functional and emotional value to customers, employees, and shareholders.

This Wizard Isn’t Named Harry  Aug 01, 2003 9:30 PM By Jeff Morris

ANYONE FAMILIAR WITH a certain (rather popular) series of books will recall the magical map that figures prominently in several of them. It shows not

A Lower Cost of Capital  Aug 01, 2003 9:30 PM By MCM staff

When investment professionals discuss the benefits of taking a company public, they often home in on the lower cost of capital. Historically, price/earnings

Loose Ends  Aug 01, 2003 9:30 PM By Rama Ramaswami

Remember the days when fulfilling an order was a simple matter of throwing stuff into a box and taping it shut? Today’s complex fulfillment processes

Management Software Review: A Year of Competitive Change  Jul 01, 2003 9:30 PM By Curt Barry

After two years of sluggish software sales, we are finally starting to see catalog companies investing in new systems. Luckily for them, during the past

Live from DCI Boston: ROI Is the Mantra  Jun 20, 2003 9:30 PM By Beth Negus Viveiros

(Direct Newsline) Boston–Twelve to 24 months ago, many companies leaping into CRM initiatives did so just to be strategic. Now, it

Five Steps to Successfully Implement Your WMS  Jun 15, 2003 9:30 PM By Kevin Tedford

These five steps can help make your Warehouse Maintenance System implementation a success.

Material Handling Sellers Dragged Into Reverse Online Auctions  Jun 06, 2003 9:30 PM By Jeff Morris

Survey of reverse online auction participants reveals that buyers fare better, and are more satisfied, than sellers






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