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MULTICHANNEL MERCHANT » MARKETING
Thomas Jefferson declared that information is the currency of democracy. More recently, U.S. general Gordon Sullivan said, Information is the currency
Neiman Marcus zaps zeppelin rumors Alert the media: Actor John Travolta did not order a Zeppelin NT from the Neiman Marcus holiday catalog. In early December
If you take a deeper look at
SAN MATEO, CA – January 20, 2005 – NetSuite, Inc., started 2005 with a package of discounts and data migration offerings for companies considering or using salesforce.com’s stand-alone sales force automation (SFA) applications. For prospects considering …
SAN MATEO, CA – January 6, 2005 – NetSuite, Inc., today announced that since
the launch of the company’s NetSuite Small Business in August 2004, hundreds
of companies using QuickBooks Pro have switched to NetSuite.
When multichannel merchants add retail locations to their mix, one item topping their to-do lists is choosing a point-of-sale, or POS, system. This is
Every executive knows that you make more money selling to your existing customers than you do chasing new ones. That’s why so many companies place so
There’s very little the world can throw at U.S. consumers to keep them from spending money, a reporter for CNN/Money wrote in February 2003. Consumers
Business-to-business marketers have used private promotional databases to improve response and better target their mailings since the early 1980s. Now, says Linda Huntoon, executive vice president, of Greenwich, CT-based list services firm Direct Media, consumer merchants are starting to take advantage of them as well.
Recency, frequency, and monetary (RFM) database segmentation has been proven to work. Yet many smaller companies
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