Marketing ARCHIVE

Lip Service  Jun 01, 2001 9:30 PM By Rama Ramaswami

You may like your VOIP with a dash of CRM, but most contact centers go for the online meat and potatoes, as our special benchmark report reveals

Can This Relationship Be Saved?  Jun 01, 2001 9:30 PM By Rama Ramaswami

We admit it: We used those shockingly red lips on our cover to grab your attention. But what’s in our special section on contact centers is attention-grabbing as well.

Don’t miss the Catalog Power Forum  May 29, 2001 9:30 PM By MCM staff

Join the top executives of Black Box, Brylane, Fingerhut, Newport News, and Catalog City at the Annual Catalog Conference Power Forum, June 5.

On the Scene at Jupiter Retailing Forum: Customization Means Conversion  May 23, 2001 9:30 PM By MCM staff

Chicago–”Overhyped and underdelivered” is how Bill Bass, senior vice president of e-commerce and international for Lands

On the Scene at Jupiter Retailing Forum: Customization Means Conversion  May 23, 2001 9:30 PM By MCM staff

Chicago–”Overhyped and underdelivered” is how Bill Bass, senior vice president of e-commerce and international for Lands

Texas Wineries Push to Legalize Direct-to-Consumer Shipping  May 02, 2001 9:30 PM By MCM staff

Austin, TX

Multichannel Challenges: MUSEUM OF FINE ARTS, BOSTON  May 01, 2001 9:30 PM By Moira Cotlier

As a nonprofit business, the catalog/retail division of The Museum of Fine Arts, Boston (MFA) has long faced a host of challenges. Like for-profit multichannel

talking heads  May 01, 2001 9:30 PM By MCM staff

Everybody’s going to go wireless. Wires are expensive, and so are the infrastructure, the support personnel, and the office space. Wireless technology

CUSTOMER CARE: Getting with the (Loyalty) Program  May 01, 2001 9:30 PM By MCM staff

You know the mantra by now: It costs more to attain a customer than to retain a customer. Clearly, then, nurturing customer loyalty is key to a catalog’s

People News  May 01, 2001 9:30 PM By MCM staff

Mt. Laurel, NJ-based Roosevelt Paper Co. announced that Jeff Goldberg joined the outside sales staff at the company’s Richwood, KY, facility. Goldberg






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