MULTICHANNEL MERCHANT » MARKETING
MarketingJul 01, 2006 9:30 PM By Ernie Schell
When it comes to managing e-commerce, multichannel merchants have a wide variety of solutions to choose from. Options range from stand-alone e-commerce
MarketingJul 01, 2006 9:30 PM By MCM staff
Toy manufacturer Hasbro sees the Internet in much the same way many business-to-consumer catalogers regarded it a decade ago: as a new sales opportunity.
MarketingJul 01, 2006 2:56 AM By Michael Della Penna
For many years e-mail marketers were an organization
MarketingJun 30, 2006 9:01 PM By MCM staff
When searching for prospects to buy your products or services, you want to find companies that have a problem for which you have the solution.
MarketingJun 28, 2006 3:21 AM By Ken Magill
An as-yet little-noticed aspect of Google
MarketingJun 26, 2006 8:34 PM By Marc Fanelli
One of the most difficult yet fundamental steps in creating a customer-centric retail-marketing model is building a holistic view of the customer. This requires identifying and linking all internal sources of customer data to be able to identify each customer as an individual, regardless of where that information resides. Not only is this process an important foundation in driving multichannel strategies, but it is also the basis for creating and delivering a consistent view of the brand to the customer.
MarketingJun 26, 2006 8:30 PM By Tony Cox
Almost every cataloger loses money acquiring customers, and makes money mailing to customers. So it
MarketingJun 22, 2006 12:30 AM By Ken Magill
If AOL wants legitimate marketers to start avoiding sending to its subscribers, the plan is working. E-mailers are preparing for a serious drop in performance of AOL addresses,
MarketingJun 21, 2006 11:59 PM By Stephen R. Webster
Loyalty programs can be your key to high conversion rates. People like to be appreciated for their patronage
MarketingJun 19, 2006 9:46 PM By MCM staff
Database marketers who develop their contact strategies without adequate information are committing a deadly sin, says Jeff Hassemer, director of product strategy at the data management solutions division of marketing solutions provider Broomfield, CO-based Abacus.
Posted 3 days ago
Posted 4 days ago