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Marketing ARCHIVE

State Kids’ No-E-Mail Bills Dead  Apr 05, 2006 12:01 AM By Ken Magill

The kids

One in Five Permission-Based E-mails Filtered: Return Path  Apr 04, 2006 11:54 PM By Ken Magill

An average of 20.5% of permission-based e-mails in the second half of 2005 either ended up in recipients

Study: Poorly Managed Customer Data Lead to Lost Revenue  Apr 02, 2006 7:49 AM By MCM staff

Businesses worldwide lose an estimated 6% of annual revenue due to poor management of customer data, according to a survey into global data quality by QAS, a division of Experian’s Marketing Services Business. In comparison, businesses in the United States admit to losing 7.3% of revenue.

Take action on data  Apr 01, 2006 10:30 PM By Tim Parry

In a world of algorithms, linear models, and neural network models, multichannel merchants often ask the same question: Now that we have data on our customers,

Straight to the Source  Apr 01, 2006 10:30 PM By John Fischer

Keith Kaczanowski, the vice president of supply chain management for Brady Corp., took on an added job responsibility last year. He led a team of about

Multichannel system challenges  Apr 01, 2006 10:30 PM By Curt Barry

You’re the CIO of a multichannel company and responsible for the following: a retail merchandising and planning system that runs on IBM’s iSeries processor

Technology Calling  Apr 01, 2006 10:30 PM By MCM staff

Within the contact center space, voice over Internet protocol (VoIP) has been hyped a long time, says Gary Barnett, the Chicago-based chief technology

Simplifying S&H  Apr 01, 2006 10:30 PM By Mark Del Franco

For direct merchants, there’s no escaping shipping and handling charges. You have to pay the shipper to deliver the goods to your customers, and generally

E-mail Metrics That Matter  Apr 01, 2006 10:30 PM By Ken Magill

What should you be measuring in your e-mail acquisition and retention campaigns? Click rates? Open rates? Revenue per e-mail? E-mail metrics have been

Is this really a catalog?  Apr 01, 2006 10:30 PM By Herschell Gordon Lewis

The cover of a catalog says, with ruthless competitive truth: Whatever it is, you can get it on eBay. Oh, eBay has a catalog? You bet it does, and it’s






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