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MULTICHANNEL MERCHANT » MARKETING
(Direct Newsline) Boston–Twelve to 24 months ago, many companies leaping into CRM initiatives did so just to be strategic. Now, it
These five steps can help make your Warehouse Maintenance System implementation a success.
Survey of reverse online auction participants reveals that buyers fare better, and are more satisfied, than sellers
San Francisco–At the Annual Catalog Conference
Consumer spending may be picking up. But not so capital spending in most business sectors. According to Investor’s Business Daily, nonresidential fixed
The minute she walked into my office, I knew she was trouble. Trouble, with a capital T, and that rhymes with C, and that stands for CRM. Before I even
Betty Crocker is, of course, a model homemaker. And now database models play a large role in the circulation strategy of the Minneapolis-based catalog
Catalogers looking to implement a customer-centric database marketing program (and who isn’t?) face two big hurdles: consolidating transactional data
WAREHOUSE FOR LEASE. Offers cooking, laundry, and babysitting services. No, that ad hasn’t run (yet), but the day when it might may not be too far off.
The conventional wisdom behind multichannel marketing is that the more points of contact you have with customers, the more likely they are to buy. So