MULTICHANNEL MERCHANT » MARKETING
Plug and Play? Not yet, although retailers wish they could. Ideally, a customer would be able to buy anything from anywhere – a brick-and-mortar store,
Outsourcing takes off; systems integration lags; international expansion picks up the paceThree’s Company What do you do when you have too much to do?
Several weeks ago, as part of a roundtable discussion on lists and circulation, I asked a number of catalogers whether the January postal rate hike had
Japanese Internet users spend more at-home time online than users in any other country: 13.9 days a month, compared to the overall average of 12.1 days
A redesigned site welcomes consumers to the wonderful world of DisneyStore.com.
Mailers are making list tests more highly targeted Finding the right prospects for your catalog is no easy task. So many catalogers are using larger tests
As market cools, some spin back Web units Last year, multichannel marketers were racing to spin off their Internet divisions as separate public companies.
Traditionally, Republicans have been fiscally conservative and preached reducing the size of the federal government and putting the power at the state
As a leader in order management and fulfillment software, CommercialWare is redefining the direct-to-consumer market by delivering powerful solutions
PFS web delivers integrated business infrastructure solutions to clients including Hewlett-Packard, IBM, adidas, Nokia and Xerox. Services include consulting,