Marketing ARCHIVE

The 3-D Customer  Oct 01, 2001 9:30 PM By Stephen Medcroft

Everything is going digital. Just think of all the little computer chips that surround us in our phones, TVs, CD players, watches, appliances, cash registers,

A Look at Victoria’s Secret Look Book  Oct 01, 2001 9:30 PM By Moira Cotlier

The secret to Victoria’s Secret’s 84-page Fall Look Book is less skin and more fashion apparel. While this is sure to disappoint fans of the company’s

Awards.com, T. Shipley Form $30 million B2B Brand Group  Sep 18, 2001 9:30 PM By MCM staff

Lyndhurst, NJ–Just over two weeks after acquiring business furniture marketer Reliable Home Office Awards.com has announced that it will merge with Maitland,

The 2ND ANNUAL I.Merchant Awards  Sep 01, 2001 9:30 PM By MCM staff

As hundreds of budding entrepreneurs learned, building an e-commerce site is easy; building an effective and successful one isn’t. A stellar Website has

Reinvent the Wheel  Sep 01, 2001 9:30 PM By Linda Formichelli

Merchants have been using customer relationship management since they first set up shop in clean, well-lit caves thousands of years ago. They knew, for

FREEZE FRAME  Sep 01, 2001 9:30 PM By Rama Ramaswami

Nothing much may be a perfectly fine answer to give to an old friend who calls to ask whassup. But if that’s how you describe what’s going on in your

That Thong, Thong-Thong-Thong-Thong Turns 20  Sep 01, 2001 9:30 PM By MCM staff

The Thong Song by pop singer Sisqo may have been the song of summer 2000, but according to Frederick’s of Hollywood, 2001 is the thong’s big year it’s

Syndicated/Co-op, Silver Award: The FedEx Collection, 2000-2001  Sep 01, 2001 9:30 PM By Melissa Dowling

Federal Express is renowned as a leading expedited courier; The FedEx Collection intends to win renown as a catalog of gifts for FedEx employees and customers.

Short Takes: Folie Deux  Sep 01, 2001 9:30 PM By Rama Ramaswami

It may take two to tango, but if your partner isn’t coordinated, you go splat. We always knew that the New Economy call center isn’t quite as cozy with

Working Gear  Sep 01, 2001 9:30 PM By Ernie Schell

Measurements are the lifeblood of all successful direct-to-customer businesses. Knowing what data to measure, what analytical tools to use, and then using






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