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Marketing ARCHIVE

Taking Inventory of Database Marketing Capabilities  May 16, 2005 7:46 PM By MCM staff

Note: This is the second article in an ongoing series on database marketing strategy that will outline an approach to understanding the details of building a world-class database marketing system

Coldwater’s e-deliverability boost  May 15, 2005 9:30 PM By Mark Del Franco

Women’s apparel merchant Coldwater Creek sends the 2.5 million customers on its e-mail file roughly two e-mails a month. But a year ago nearly 30% of

Consider the source  May 15, 2005 9:30 PM By Mark Del Franco

When a computer reseller wanted to increase catalog circulation last year, the company’s analysis group director told the circulation analyst to include

A is for advocacy  May 15, 2005 9:30 PM By Rama Ramaswami

Just when you thought you’d mastered CRM, push/pull marketing, relationship marketing, dynamic selling, and whatnot, along comes another buzzword to wrap

Bear Creek makes the call  May 15, 2005 9:30 PM By John Fischer

Outbound telemarketing isn’t just for business-to-business marketers. Plants and flowers cataloger Jackson & Perkins (J&P) and food gifts merchant Harry

The Ecommerce Management is Underway  May 15, 2005 9:30 PM By Lauren Freedman

The race is on! Results of The E-tailing Group’s Fourth Annual Merchant Survey, along with findings from the past three years, show the pace of e-commerce

The New Realities of Multichannel  May 15, 2005 9:30 PM By MCM staff

By now you’ve seen the stats: A mean 35.5% of catalogers’ sales last year came via the Internet, according to our recent Benchmark Report on Operations

Survey says: research works  May 15, 2005 9:30 PM By Margery Weinstein

Decisions about which new product lines to offer, what areas of customer service most need improvement, or which catalog covers will be most effective

On the Campaign Trail  May 15, 2005 9:30 PM By MCM staff

Online merchant Overstock.com offers more than 550,000 SKUs of discounted goods, ranging from apparel to videos. To keep

In the Pink  May 15, 2005 9:30 PM By Sherry Chiger

When you’re profiling the chief executive of an operation the size of SmartHealth, covering a mere day in the life just won’t cut it. That’s why our visit






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