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MULTICHANNEL MERCHANT » MARKETING
MarketingJan 12, 2006 3:56 AM By Arthur Sweetser
E-mail drives nearly 25% of all e-commerce business, according to industry estimates. Put another way, one out of every four dollars spent in the e-commerce model is a direct result of e-mail marketing efforts. With returns like that, how can any marketer not make e-mail list strategy a top priority for 2006?
MarketingJan 11, 2006 2:05 AM By MCM staff
Two-thirds of consumers are unwilling to give personal information beyond a name and an e-mail address to marketers unless giving the information improves the quality of the e-mails they receive, according to a recently published study.
MarketingJan 11, 2006 1:55 AM By Ken Magill
MarketingJan 09, 2006 9:46 PM By MCM staff
Long before he became president of Algonquin, IL-based consultancy Singleton Marketing, Bill Singleton worked as a part-time express courier while in school. Often he would deliver to one company a dozen overnight letters from one sender.
MarketingJan 05, 2006 2:49 AM By Ernie Schell
MarketingJan 05, 2006 1:30 AM By MCM staff
MarketingJan 05, 2006 1:24 AM By Ed King
Are you sick and tired of losing your market share to more and more competitors? Is it time you made a resolution to gain some of it back? This could be your year–if you
MarketingJan 05, 2006 1:14 AM By MCM staff
MarketingJan 04, 2006 1:26 AM By George Hague
Now that the holiday season is over, it
MarketingJan 01, 2006 10:30 PM By Steve Trollinger
It’s time for a New Year’s resolution: Integrate your mail plan. Coming off a season in which sales were lighter than anticipated for many multichannel