MULTICHANNEL MERCHANT » MARKETING
MarketingMay 08, 2006 3:57 AM By Mike T. Davis
One of the most common objectives of market research is to find the customers’ wants and wishes, or their hot buttons. But what if traditional market research identifies the wrong hot buttons? What if conventional market research singles out hot buttons that will freeze your finger? What if standard market research uses a malfunctioning thermometer?
MarketingMay 08, 2006 3:45 AM By Bill Marjot
EMM can mean many things to many marketers, but it typically consists of strategic and marketing planning, financial management, marketing resource management, data integration, information storage, campaign management, customer analytics, Web analytics, personalization, interaction management, channel management, and marketing performance.
MarketingMay 08, 2006 3:33 AM By Sandy Wolstencroft
Matchbacks on business-to-business files are more complicated than on consumer files. If you title slug, the only way to match is at the address level. If you mail by name, the match rate is low because often the contact person has changed.
MarketingMay 06, 2006 3:25 AM By MCM staff
What better place to introduce products and services for multichannel merchants than at the largest conference for multichannel merchants. Here
MarketingMay 04, 2006 3:34 AM By Ken Magill
MarketingMay 02, 2006 10:07 PM By Dave Smith
As integration of multiple channels has become the norm rather than the exception, prospecting for customers has become more challenging. Today
MarketingMay 01, 2006 9:30 PM By Mark Poirier
In 1971, 45 New York advertising agencies told Frank Perdue that he couldn’t brand a chicken. Chickens are commodities, they told him. Consumers don’t
MarketingMay 01, 2006 9:30 PM By Sherry Chiger
We’ve all heard that it takes money to make money. That could be why respondents to this year’s Benchmark Survey on E-commerce are spending a mean 27%
MarketingMay 01, 2006 9:30 PM By Mark Del Franco
Despite the importance of keeping customers happy, merchants still have a way to go when it comes to improving service levels. According to Multichannel
MarketingMay 01, 2006 9:30 PM By Jim Okamura
My recent shopping trip to apparel merchant The Gap reinforced just how far we have to go in terms of fully realizing multichannel customer benefits at
by Pau Sabria
Posted 3 days ago
Posted 3 days ago