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Marketing ARCHIVE

Cajun Country  Mar 01, 2003 10:30 PM By D. Douglas Graham

WHILE ANDOUILLE SAUSAGE, boudin balls, and authentic Zydeco music may be abundantly available in New Orleans, if you Jones for such stuff in Winnipeg

Annual sales climb at PC Mall–but income plunges  Feb 04, 2003 10:30 PM By MCM staff

Computer reseller PC Mall (Nasdaq: MALL) enjoyed a 20% rise in annual sales. But that wasn

5 foolproof Security Steps  Feb 01, 2003 10:30 PM By Joe Lewis

How much do you care about your company? You may reflexively search for the most diplomatic answer to that question. But when security issues are involved,

CRM at the crossroads  Feb 01, 2003 10:30 PM By Jeff Morris

The good news is, it’s February! OK, that may not seem like much, but think of it: This means you’ve survived the Big Holiday Shopping Season (such as

People News  Feb 01, 2003 10:30 PM By MCM staff

Labelmaster, an industrial labels and products cataloger, has promoted Barry Litwin to vice president, sales and marketing. Litwin, who was formally director

Williams-Sonoma chief resigns  Jan 09, 2003 10:30 PM By MCM staff

The same day that cataloger/retailer Williams-Sonoma (NYSE: WSM) posted solid holiday sales, the company announced the abrupt departure of chief executive

Catalog Copy: Sticking My Head into the Lion’s Mouth  Jan 01, 2003 10:30 PM By Herschell Gordon Lewis

I have to keep reminding myself, as well as reminding you readers, of two factors: First, these are opinions. Every mail order marketing professional

Natural Solution’s Dream Schemes  Jan 01, 2003 10:30 PM By Ernie Schell

ONE OF THE PERENNIAL CHALLENGES that catalog order management systems must face is how best to accommodate the dozens of parameters that each company

Out of Service  Jan 01, 2003 10:30 PM By Rama Ramaswami

If You Think Customer Service Stinks Now, Brace Yourself, cautioned the headline of a press release that landed on my desk recently. Apparently, we are

Chatworth Hall  Dec 01, 2002 10:30 PM By Barbara Arnn

Chat technology is here to stay, no more a despised stepchild of technology, cast out to languish on the barren moors of indifference. Online chat will






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