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Marketing ARCHIVE

Working Gear: Catalog/Order Management Software Review 2002  Mar 01, 2002 10:30 PM By Curt Barry

Just as direct-to-customer software has become a mature product, the recession is causing slower sales, fewer installations, and layoffs and reorganizations

Williams-Sonoma boosts guidance  Feb 25, 2002 10:30 PM By MCM staff

Citing aggressive management of inventory management, supply chain execution, and cost controls, home decor cataloging/retailing giant Williams-Sonoma

You Better Shop Around  Feb 01, 2002 10:30 PM By Brian Santo

As with any catalog or retail shopping adventure, a customer’s experience on your Website can make or break your relationship with that buyer. So when

Roundtable: Musings on Marketing Strategies  Feb 01, 2002 10:30 PM By MCM staff

In November, CATALOG AGE met with six executives in Fort Lauderdale, FL, to discuss catalog marketing issues. Participants represented such diverse merchandise

Sugar & Spice  Feb 01, 2002 10:30 PM By Linda Water Nelson

But is everything nice? Your multichannel customer service offerings need to be as splendidly complete and as thoroughly organized as Wolfgang Puck’s

Catalog Analysis: New Media, Traditional Metrics  Feb 01, 2002 10:30 PM By Jack Schmid

E-mail is replacing snail mail in almost every facet of our lives. Instead of buying and mailing a greeting card, we are sending free e-mail cards from

PetSmart to integrate its direct division  Jan 23, 2002 10:30 PM By MCM staff

Multichannel pets supplies marketer PetSmart has purchased the remaining 16.3% interest in its PetSmart.com subsidiary for $9.5 million and will integrate

At the NRF Annual Convention: the empowerment of multichannel marketers  Jan 14, 2002 10:30 PM By Paul Miller

New York

Private-Label Credit Cards: Risky Business?  Jan 01, 2002 10:30 PM By Mark Del Franco

There’s little doubt that offering private-label credit cards to your customers encourages them to make repeat purchases. The use of private-label credit

Storehouse: Crme de la CRM  Jan 01, 2002 10:30 PM By Jeff Morris

One of the key elements of CRM (pronounced ) is knowledge about each customer as an individual: to know what his history is, what his value to you is,






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