MULTICHANNEL MERCHANT » MARKETING
MarketingMar 20, 2006 9:28 PM By MCM staff
List size is one of the strongest predictors of e-mail response rates, according to the 2005 Response Rate Study recently released by Indianapolis-based on-demand e-mail service provider ExactTarget: Open and click-through rates both decrease steadily as list size increases.
MarketingMar 13, 2006 9:27 PM By Sherry Chiger
Marketing productivity is down, and marketing resistance is up. It’s tough to disagree with the statements that Craig Wood, group president of marketing research firm/consultancy Yankelovich, made in the beginning of his luncheon keynote speech at the Kansas City Direct Marketing Days on March 7.
MarketingMar 13, 2006 9:12 PM By Tim Parry
Neural network models have been around since the 1940s, but most marketers still find them a bit of a mystery. The term can be sexy and threatening at the same time, but marketers still need to know when
MarketingMar 10, 2006 7:38 PM By Brian Quinton
As it has done in most areas of our lives, the Web is having an impact on the way we look for everything from rental apartments and used couches to snowshoes and those weird hairless cats.
MarketingMar 09, 2006 4:32 AM By MCM staff
MULTICHANNELMERCHANT.COM is the only website covering the entire multichannel business. Featuring current articles, links to Multichannel Merchant’s enewsletters, original research and a wealth of industry resources, www.multichannelmerchant.com is the …
MarketingMar 08, 2006 8:34 PM By Debra Ellis
The American Customer Service Index recently released fourth quarter results. The good news is the index is at its highest overall level since 1995. Does this mean that the focus on customers is finally successful? Only if you think a score of 74 out of a possible 100 is acceptable. At best, it is a C grade; at worst, it is a C minus
MarketingMar 08, 2006 3:57 AM By MCM staff
MULTICHANNEL MERCHANT magazine provides a complete focus on integrating front-end and back-end operations, and everything in between. Each issue helps executives manage and maximize all facets of their businesses by providing superior analysis of …
MarketingMar 01, 2006 10:30 PM By MCM staff
The key issues for business-to-business merchants tend to differ from those of business-to-consumer marketers, and they don’t always receive the attention
MarketingMar 01, 2006 10:30 PM By Lisa C. Hahn
One of my clients, Bradenton, FL-based Johnson Smith Co., has had a relationship with The Tonight Show dating back to Johnny Carson’s days as host. The
MarketingMar 01, 2006 10:30 PM By Heather Retzlaff
The number of online retailers with loyalty programs is set to hit 67% by the end of this year, according to New York-based Jupiter Research. Working
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