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MULTICHANNEL MERCHANT » MARKETING
MarketingJul 01, 2005 9:30 PM By Sherry Chiger
In our article “Sales up, but what about profits?” a rise in first-quarter revenue among b-to-b merchants is credited in part to a fundamentally strong U.S.
MarketingJul 01, 2005 9:30 PM By MCM staff
Developing a seasonal campaign a multichannel, multiple-impression integrated marketing effort designed to run across an entire season is akin to making
MarketingJul 01, 2005 9:30 PM By Shari Altman
Catalogers and retailers have traditionally shied away from direct response television (DRTV) and direct response radio for a number of reasons. Many
MarketingJul 01, 2005 9:30 PM By Jeff Morris
If there was technology that could help your sales force better manage contacts, generate higher sales, and close more deals, would you invest in it?
MarketingJun 28, 2005 8:59 AM By Sherry Chiger
“No man is an island,” as the saying goes–and for marketing professionals it goes double. Such was the underlying theme of Monday’s Multichannel Marketing Day event, sponsored by MULTICHANNEL MERCHANT, sister publication “Direct,” and marketing services provider Experian.
MarketingJun 26, 2005 9:30 PM By John Fischer
Sevierville, TN-based cataloger Smoky Mountain Knife Works three years ago began selling its wares on satellite television programming provider the Dish
MarketingJun 26, 2005 9:30 PM By Mark Del Franco
Of the 11 publicly traded business-to-business and computer merchants tracked by Multichannel Merchant, all but one, PC Connection, could boast of a boost
MarketingJun 26, 2005 9:30 PM By Margery Weinstein
Geneseo, NY-based cheerleading and dance team supplies cataloger Team Cheer has reason to cheer itself: In just eight months, the company’s new sales
MarketingJun 24, 2005 6:21 PM By MCM staff
E-mail open rates are down, but conversion rates are up: Those are the first-quarter trends reported by New York-based marketing services provider DoubleClick.
MarketingJun 22, 2005 11:31 PM By Heather Retzlaff
According to a 2004 study by the Pew Research Center, 63% of consumers trust e-mail less than they had the previous year. Redmond, WA-based Microsoft is trying to turn that tide by notifying its Hotmail customers when Sender ID protocol is unable to verify the authenticity of an e-mail message.