MULTICHANNEL MERCHANT » MARKETING
MarketingApr 05, 2006 9:44 PM By Darrell Knight
IVR is catching on because consumers are finally becoming comfortable with the technology of talking to computers.
MarketingApr 05, 2006 12:01 AM By Ken Magill
MarketingApr 04, 2006 11:54 PM By Ken Magill
An average of 20.5% of permission-based e-mails in the second half of 2005 either ended up in recipients
MarketingApr 02, 2006 7:49 AM By MCM staff
Businesses worldwide lose an estimated 6% of annual revenue due to poor management of customer data, according to a survey into global data quality by QAS, a division of Experian’s Marketing Services Business. In comparison, businesses in the United States admit to losing 7.3% of revenue.
MarketingApr 01, 2006 10:30 PM By Ken Magill
What should you be measuring in your e-mail acquisition and retention campaigns? Click rates? Open rates? Revenue per e-mail? E-mail metrics have been
MarketingApr 01, 2006 10:30 PM By John Federman
Recently e-commerce media buzz has focused around click-to-call technology, with Internet search giants Google and Yahoo! testing ways to enable immediate
MarketingApr 01, 2006 10:30 PM By Ernie Schell
If you’re seeking a system, we’re here to help with our annual review of order management software (OMS). Granted, wading through a list of companies
MarketingApr 01, 2006 10:30 PM By MCM staff
Download this free whitepaper to sort through the confusion in the world of online commerce and find the path to stepped revenue and sales growth. Learn how to follow the lead of successful B2B companies that have established best practices and implemented technologies that enable sales & promotion strategies to be executed, tested and measured.
MarketingApr 01, 2006 10:30 PM By Tim Parry
In a world of algorithms, linear models, and neural network models, multichannel merchants often ask the same question: Now that we have data on our customers,
MarketingApr 01, 2006 10:30 PM By John Fischer
Keith Kaczanowski, the vice president of supply chain management for Brady Corp., took on an added job responsibility last year. He led a team of about