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MULTICHANNEL MERCHANT » MARKETING
MarketingFeb 28, 2006 8:52 PM By John Federman
Recently e-commerce media buzz has focused around click-to-call technology, with Internet search giants Google and Yahoo! testing ways to enable immediate Web-to-phone connections between buyers and sellers through their local search ads. But what exactly is click-to-call, and what does it mean to you?
MarketingFeb 27, 2006 9:20 PM By Jim Coogan
Here are six database tactics to improve your circulation and results in the short term
MarketingFeb 18, 2006 2:17 AM By MCM staff
Westlake Village, CA-based Guitar Center (Nasdaq: GTRC) posted a 21.6% increase in direct response net sales, including revenue from the Musician
MarketingFeb 15, 2006 9:02 PM By Debra Ellis
Companies everywhere are struggling with the dynamics of how to profitably grow their business in a changing economy. Customers continue to demand exceptional service even when sales and profitability are declining. Employees are disgruntled, and shareholders are dismayed. Management is searching for the key to success and finding that all roads seem to lead to customer service.
MarketingFeb 13, 2006 9:22 PM By Jim Coogan
Several of the cooperative databases collect product-level data. Marketers are finding product-level data very useful in data mining for customers who buy specific products through direct marketing. But using the co-ops
MarketingFeb 13, 2006 9:08 PM By Tim Parry
Business intelligence solution provider Business Objects agreed to acquire privately held data-quality software and services provider Firstlogic on Feb. 8. Business Objects will pay approximately $69 million in an all-cash transaction.
MarketingFeb 13, 2006 8:39 PM By Stephen R. Lett
A consumer catalog company typically mails to its housefile 11 times a year, while a business-to-business cataloger mails on average 15 times to its customers. Does that sound like awful lot of mailings to you? If so, your business might be able to benefit from an increase in the number of drops to your housefile.
MarketingFeb 09, 2006 2:30 AM By Ken Magill
After an initial outcry over AOL
MarketingFeb 06, 2006 11:16 PM By Ken Magill
MarketingFeb 01, 2006 10:30 PM By Mark Del Franco
For years recency, frequency, and monetary value (RFM) was king. Even catalogers that shied away from lavish database models segmented their buyers according
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