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MULTICHANNEL MERCHANT » MARKETING
As hundreds of budding entrepreneurs learned, building an e-commerce site is easy; building an effective and successful one isn’t. A stellar Website has
The Thong Song by pop singer Sisqo may have been the song of summer 2000, but according to Frederick’s of Hollywood, 2001 is the thong’s big year it’s
Merchants have been using customer relationship management since they first set up shop in clean, well-lit caves thousands of years ago. They knew, for
Nothing much may be a perfectly fine answer to give to an old friend who calls to ask whassup. But if that’s how you describe what’s going on in your
It may take two to tango, but if your partner isn’t coordinated, you go splat. We always knew that the New Economy call center isn’t quite as cozy with
Measurements are the lifeblood of all successful direct-to-customer businesses. Knowing what data to measure, what analytical tools to use, and then using
Lonoke, AR-based pet supplies marketer PetQuarters has promoted Mike Kelly to president. Most recently, Kelly was the company’s executive vice president,
Federal Express is renowned as a leading expedited courier; The FedEx Collection intends to win renown as a catalog of gifts for FedEx employees and customers.
You don’t have to become a farmer to sell gourmet food online. Take advantage of the fresh ingredients around you before you serve it up on the Web.
You could argue that the catalog industry has changed more dramatically during the past five years than it had during the previous 50, almost entirely