Marketing ARCHIVE

The Cybercritic reviews chocolatiers  Feb 01, 2001 10:30 PM By The Cybercritic

www.sees.com Reviewed Dec. 8, 9 a.m., Explorer 5.0 See’s Candies has a cult following out on the West Coast, claims a native Californian and friend of

working gear  Feb 01, 2001 10:30 PM By Ernie Schell

CRM software makes medium irrelevant in contact centers; Web-enables legacy apps Gathering of the Clans What technology weaves disparate components -

Listings: New Lists  Feb 01, 2001 10:30 PM By MCM staff

CRM DEMO AND CONFERENCE The names of more than 1,400 customer care professionals who have attended the CRM Demo and Conference on improving communications,

Testing…One, Two, Three  Feb 01, 2001 10:30 PM By Herschell Gordon Lewis

Whats wrong with this scenario? Immediately after I concluded a speech on e-mail in the U.K., two people who had been in the front row and had been both

A Gap in the Channels  Jan 01, 2001 10:30 PM By MCM staff

Recent print advertisements for The Gap proclaimed “Holiday is here.” If you read the fine print at the bottom of the ad, under the photo of four beautiful

CASE STUDY: ROSS-SIMONS  Jan 01, 2001 10:30 PM By Mark Del Franco

Coordination, Not Integration… Not Yet, Anyway With 11 stores, a four-year-old Website, and an annual catalog circulation of about 70 million, jewelry,

short takes  Jan 01, 2001 10:30 PM By Rama Ramaswami

Plug and Play? Not yet, although retailers wish they could. Ideally, a customer would be able to buy anything from anywhere – a brick-and-mortar store,

short takes  Jan 01, 2001 10:30 PM By Rama Ramaswami

Outsourcing takes off; systems integration lags; international expansion picks up the paceThree’s Company What do you do when you have too much to do?

Using Web-Customer Data  Jan 01, 2001 10:30 PM By Paul Miller

Customer data captured online can range from `basic registration information’ to details about navigation paths and the most-visited pagesSurgical Supply

talking heads  Jan 01, 2001 10:30 PM By Steve Banker

“What is the top fulfillment concern or challenge that e-merchants face?”It’s integration. What people are trying to do around fulfillment is to get to






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