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Marketing ARCHIVE

Lashback  May 01, 2001 9:30 PM By Barbara Arnn

When the going gets tough, it’s time to pay attention to CRM. A new Jupiter Research report called Multichannel Customer Service warns that although consumers

talking heads  May 01, 2001 9:30 PM By MCM staff

Everybody’s going to go wireless. Wires are expensive, and so are the infrastructure, the support personnel, and the office space. Wireless technology

CUSTOMER CARE: Getting with the (Loyalty) Program  May 01, 2001 9:30 PM By MCM staff

You know the mantra by now: It costs more to attain a customer than to retain a customer. Clearly, then, nurturing customer loyalty is key to a catalog’s

People News  May 01, 2001 9:30 PM By MCM staff

Mt. Laurel, NJ-based Roosevelt Paper Co. announced that Jeff Goldberg joined the outside sales staff at the company’s Richwood, KY, facility. Goldberg

FORBIDDEN CITY  May 01, 2001 9:30 PM By Dave Eckley

In traditional direct marketing, the statement You will receive your order in seven to ten business days actually meant something to both the cataloger

Multichannel Challenges: MUSEUM OF FINE ARTS, BOSTON  May 01, 2001 9:30 PM By Moira Cotlier

As a nonprofit business, the catalog/retail division of The Museum of Fine Arts, Boston (MFA) has long faced a host of challenges. Like for-profit multichannel

Double the treasure  Apr 01, 2001 9:30 PM By MCM staff

Consumer catalogers may think that expanding into business-to-business sales is akin to coming upon hidden treasure. After all, they already have the

ask the experts  Apr 01, 2001 9:30 PM By MCM staff

If you are responsible for online privacy issues in your company, your mantra should be Know, say, do. Know what your company is doing, say what your

WEB SUCCESS in 10 easy steps  Apr 01, 2001 9:30 PM By Larry Martine

The annals of e-commerce history will remember the year 2000 as the year that should have been. According to research firm Webmergers.com, at least 210

PROMISES  Apr 01, 2001 9:30 PM By MCM staff

E-fulfillment solutions allow companies engaged in direct-to-customer operations to handle the challenges of fulfillment over the Internet Two Christmases






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