Marketing ARCHIVE

Pillar to Post  Mar 01, 2001 10:30 PM By Roger L. Kingsland

Turnover, technology, and CRM are the three most significant influences in the current call center market.

Talking Heads  Mar 01, 2001 10:30 PM By MCM staff

“What three retail trends do you foresee for 2001?” I don’t have a crystal ball, but my guess is that the economy is going to be soft this year. As for

Allocating the Sale  Mar 01, 2001 10:30 PM By Moira Cotlier

Determining which channel drove the sale is key to continued multichannel successLike true love, multichannel marketing is a wonderful thing. Multiple

Short Takes  Mar 01, 2001 10:30 PM By David Pluviose

Chastened dot-commers may still find pot of gold at rainbow’s end; the scoop on who’s into CRM.

PC Sales Byte the Dust  Mar 01, 2001 10:30 PM By Moira Cotlier

Programmer’s Paradise has seen a shift in buying habits among its core audience of software developers.Without question, computer manufacturers have been

PC Sales Byte the Dust  Mar 01, 2001 10:30 PM By Moira Cotlier

Programmer’s Paradise has seen a shift in buying habits among its core audience of software developers. Without question, computer manufacturers have

Allen Allen Catalog Takes a Break  Mar 01, 2001 10:30 PM By Mark Del Franco

Don’t expect to see a copy of women’s apparel catalog Allen Allen in your mailbox until late this summer. The $16 million Hawthorne, CA-based manufacturer/marketer

Working Gear  Mar 01, 2001 10:30 PM By MCM staff

Material handling problems got you down? This Web site could give you a lift. Salt Lake City-based ESKAY Corporation developed its www.mhinfo.com portal

Macy’s by Mail Goes Dot-com  Mar 01, 2001 10:30 PM By MCM staff

As part of a strategic integration, the two-year-old Macy’s by Mail catalog is changing its name to Macys.com. The catalog and Web units of the mutichannel

the lowdown on…payment processing packages  Feb 01, 2001 10:30 PM By Leslie Goff

PAYMENT PROCESSING SYSTEMS Should you outsource or buy your own? Real-time or offline? Here’s everything you need to know when considering your payment






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