Marketing ARCHIVE

ONLINE TRENDS: Little interest in portals…  Jul 01, 2000 9:30 PM By Paul Miller

B-to-b catalogers see little benefit-or threat-from e-marketplacesSome e-commerce and business-to-business experts believe that b-to-b portals – also

WHAT ABOUT YOUR OLD BUSINESS?  Jul 01, 2000 9:30 PM By Herschell Gordon Lewis

`New’ is nice, `multichannel’ is trendy…but guess what? The print catalog channel has lots of life left in itThe press is full of stories predicting

The 10 BEST Catalog Covers  Jun 01, 2000 9:30 PM By Glenda Shasho Jones

No doubt, we all remember some of our favorite catalog covers: those covers that stood out in the mail, made us smile, made us curious, and most important,

`What exactly is online procurement, and how can my business benefit?’  Jun 01, 2000 9:30 PM By MCM staff

Online procurement is obtaining online anything needed to operate a company or produce a product. This includes a wide range of products and services,

LIST & DATA STRATEGIES GLOSSARY  May 20, 2000 12:24 AM By MCM staff

When an industry term is on the tip of your tongue, or when you come across jargon that’s new to you, the words and definitions you need may well be right here. …

CROSS-CHANNEL MARKETING GLOSSARY  May 16, 2000 8:40 PM By MCM staff

When an industry term is on the tip of your tongue, or when you come across jargon that’s new to you, the words and definitions you need may well be right here. …

EMAIL GLOSSARY  May 16, 2000 6:55 PM By MCM staff

When an industry term is on the tip of your tongue, or when you come across jargon that’s new to you, the words and definitions you need may well be right here. …

Directory & Shopping GUIDE: CATALOG MANAGEMENT SYSTEMS  May 01, 2000 9:30 PM By Curt Barry

Choosing a catalog management system (CMS) was never an easy task, but these days, it’s more complicated than ever. The emergence of e-commerce has only

Ha-Lo bets big on the Web  May 01, 2000 9:30 PM By Diane Cyr

The leading promotional products distributor is moving online with a big-bucks dealWhen a leading business-to-business marketer drops 500% in market value

STRATEGIES: ONE BIG SECRET  Apr 01, 2000 10:30 PM By Mark Del Franco

Victoria’s Secret parent integrating brands and channelsFor the past two years, Intimate Brands Inc.’s chairman/CEO Leslie H. Wexner has held monthly






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