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Marketing ARCHIVE

Macy’s by Mail Goes Dot-com  Mar 01, 2001 10:30 PM By MCM staff

As part of a strategic integration, the two-year-old Macy’s by Mail catalog is changing its name to Macys.com. The catalog and Web units of the mutichannel

MULTIPLE CHANNELS ONE SYSTEM  Mar 01, 2001 10:30 PM By Ernie Schell

Here’s how to pinpoint the software and systems that will help you coordinate customers, orders, and inventory across all sales channelsIn the good old

Macy’s by Mail Goes Dot-com  Mar 01, 2001 10:30 PM By MCM staff

As part of a strategic integration, the two-year-old Macy’s by Mail catalog is changing its name to Macys.com. The catalog and Web units of the mutichannel

Talking Heads  Mar 01, 2001 10:30 PM By MCM staff

“What three retail trends do you foresee for 2001?” I don’t have a crystal ball, but my guess is that the economy is going to be soft this year. As for

Allocating the Sale  Mar 01, 2001 10:30 PM By Moira Cotlier

Determining which channel drove the sale is key to continued multichannel successLike true love, multichannel marketing is a wonderful thing. Multiple

Short Takes  Mar 01, 2001 10:30 PM By David Pluviose

Chastened dot-commers may still find pot of gold at rainbow’s end; the scoop on who’s into CRM.

PC Sales Byte the Dust  Mar 01, 2001 10:30 PM By Moira Cotlier

Programmer’s Paradise has seen a shift in buying habits among its core audience of software developers.Without question, computer manufacturers have been

The Cybercritic reviews chocolatiers  Feb 01, 2001 10:30 PM By The Cybercritic

www.sees.com Reviewed Dec. 8, 9 a.m., Explorer 5.0 See’s Candies has a cult following out on the West Coast, claims a native Californian and friend of

When Dinosaurs Fly  Feb 01, 2001 10:30 PM By MCM staff

Move over, Jurassic Park. Brick-and-mortar retailers have not only survived the mass extinction of dot-coms but evolved into a new, hybrid species of

Around the World in 80 Ways  Feb 01, 2001 10:30 PM By Rebecca Gibson

Your reps may not be like Phileas Fogg, but they can still explore new customer service territory with maps that guide them through every step of the






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