Marketing ARCHIVE

short takes  Jan 01, 2001 10:30 PM By Rama Ramaswami

Outsourcing takes off; systems integration lags; international expansion picks up the paceThree’s Company What do you do when you have too much to do?

Using Web-Customer Data  Jan 01, 2001 10:30 PM By Paul Miller

Customer data captured online can range from `basic registration information’ to details about navigation paths and the most-visited pagesSurgical Supply

TOP OF THE HEAP  Jan 01, 2001 10:30 PM By Jeff Wiles

Follow these principles to ensure that customers get royal treatment, whether you are a third-party services provider or an e-merchant seeking top-to-bottom

PFS Web  Jan 01, 2001 10:30 PM By MCM staff

PFS web delivers integrated business infrastructure solutions to clients including Hewlett-Packard, IBM, adidas, Nokia and Xerox. Services include consulting,

talking heads  Jan 01, 2001 10:30 PM By Steve Banker

“What is the top fulfillment concern or challenge that e-merchants face?”It’s integration. What people are trying to do around fulfillment is to get to

CASE STUDY: ROSS-SIMONS  Jan 01, 2001 10:30 PM By Mark Del Franco

Coordination, Not Integration… Not Yet, Anyway With 11 stores, a four-year-old Website, and an annual catalog circulation of about 70 million, jewelry,

THAT’S WHY IT’S CALLED THE WORLD WIDE WEB  Dec 01, 2000 10:30 PM By MCM staff

Japanese Internet users spend more at-home time online than users in any other country: 13.9 days a month, compared to the overall average of 12.1 days

It’s a Small e-World After All  Dec 01, 2000 10:30 PM By Leslie Goff

A redesigned site welcomes consumers to the wonderful world of DisneyStore.com.

A Million Mailer March?  Dec 01, 2000 10:30 PM By Sherry Chiger

Several weeks ago, as part of a roundtable discussion on lists and circulation, I asked a number of catalogers whether the January postal rate hike had

CommercialWare, Inc.  Nov 01, 2000 10:30 PM By MCM staff

As a leader in order management and fulfillment software, CommercialWare is redefining the direct-to-consumer market by delivering powerful solutions






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