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Marketing ARCHIVE

Listings: New Lists  Feb 01, 2001 10:30 PM By MCM staff

CRM DEMO AND CONFERENCE The names of more than 1,400 customer care professionals who have attended the CRM Demo and Conference on improving communications,

the lowdown on…payment processing packages  Feb 01, 2001 10:30 PM By Leslie Goff

PAYMENT PROCESSING SYSTEMS Should you outsource or buy your own? Real-time or offline? Here’s everything you need to know when considering your payment

The Cybercritic: Chocolatiers  Feb 01, 2001 10:30 PM By The Cybercritic

This month the Cybercritic looks at chocolatiers. See’s Candies Reviewed Dec. 8, 9 a.m., Explorer 5.0, www.sees.com Overall rating: 6.1 Brand identification:

The Cybercritic reviews chocolatiers  Feb 01, 2001 10:30 PM By The Cybercritic

www.sees.com Reviewed Dec. 8, 9 a.m., Explorer 5.0 See’s Candies has a cult following out on the West Coast, claims a native Californian and friend of

When Dinosaurs Fly  Feb 01, 2001 10:30 PM By MCM staff

Move over, Jurassic Park. Brick-and-mortar retailers have not only survived the mass extinction of dot-coms but evolved into a new, hybrid species of

Around the World in 80 Ways  Feb 01, 2001 10:30 PM By Rebecca Gibson

Your reps may not be like Phileas Fogg, but they can still explore new customer service territory with maps that guide them through every step of the

CASE STUDY: ROSS-SIMONS  Jan 01, 2001 10:30 PM By Mark Del Franco

Coordination, Not Integration… Not Yet, Anyway With 11 stores, a four-year-old Website, and an annual catalog circulation of about 70 million, jewelry,

short takes  Jan 01, 2001 10:30 PM By Rama Ramaswami

Plug and Play? Not yet, although retailers wish they could. Ideally, a customer would be able to buy anything from anywhere – a brick-and-mortar store,

Using Web-Customer Data  Jan 01, 2001 10:30 PM By Paul Miller

Customer data captured online can range from `basic registration information’ to details about navigation paths and the most-visited pagesSurgical Supply

A Gap in the Channels  Jan 01, 2001 10:30 PM By MCM staff

Recent print advertisements for The Gap proclaimed “Holiday is here.” If you read the fine print at the bottom of the ad, under the photo of four beautiful






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