Marketing ARCHIVE

The 10 BEST Operations Innovations  Jun 01, 1999 9:30 PM By Curt Barry

Once upon a time, the Sears, Roebuck catalog was probably the best-read book in the American household-next to the Bible. Customers would page through

The 10 Best Catalog Redesigns  Jun 01, 1999 9:30 PM By Melissa Dowling

Beauty may be in the eye of the beholder, but in catalog creative, a pretty presentation had better check out on the balance sheet as well. As one catalog

The 10 BEST Customer Service Developments  Jun 01, 1999 9:30 PM By Liz Kislik

Customer service dates back centuries, no doubt to when a medieval villager first returned spoiled milk to a cow herder and received a cheerful exchange

the basics of back-end integration  May 01, 1999 9:30 PM By Paul Baier

Several years ago, before the explosion in Internet commerce, many companies created a basic home page, put it on the Web, and that was the end of their

Operations BENCHMARK’99  May 01, 1999 9:30 PM By MCM staff

Welcome to the 1999 Catalog Age Benchmark Report on Operations, the third in a series of exclusive surveys produced this year by the staff of Catalog

the abcs of online trends  May 01, 1999 9:30 PM By Lauren Freedman

The world of electronic commerce changes faster than the weather in New England. Pioneers such as online bookseller Amazon.com and music marketer CDnow

Swimwear and sweaters  May 01, 1999 9:30 PM By Mark Del Franco

Middleton,WI-based cataloger WinterSilks, which had filed for Chapter 11 bankruptcy protection last July, was acquired in late February by Jacksonville,

A new Internet Language  Apr 01, 1999 10:30 PM By Shannon Oberndorf

How many times have we heard that this technology or that technology will revolutionize e-commerce? Well, get ready for the next big thing: Extensible

The missing link?  Apr 01, 1999 10:30 PM By MCM staff

Although most catalogers on the Internet claim to be transactional, several industry professionals believe that more than 90% of Internet marketers do

A look at legislation…  Apr 01, 1999 10:30 PM By MCM staff

Now that the impeachment trial is over, Congress is back in business. Legislation regarding the Internet, privacy, and outbound telemarketing has catalogers






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