Marketing ARCHIVE

CLOSE-UP: HENRY SCHEIN – Scheining Knight?  Nov 01, 1999 10:30 PM By Diane Cyr

The next challenge for b-to-ber’s CEOWhoever dusts the cluttered office of Stan Bergman, CEO of healthcare supplies cataloger Henry Schein, should probably

The 10 most common creative mistakes  Nov 01, 1999 10:30 PM By Glenda Shasho Jones

A detailed evaluation of your catalog creative will help you understand what you’re doing right – and what you may be doing wrong.Are you in a creative

The art of the deal: Discounting for sales and profit  Nov 01, 1999 10:30 PM By Kim Hansen

The appeal of catalog marketing for many is the unique blend of art and science. Without question, cataloging offers an outlet for creativity – while

That’s our policy: Where do you fall on the customer service continuum?  Nov 01, 1999 10:30 PM By Liz Kislik

Every legitimate catalog company positions itself along a continuum of customer service, either by conscious effort or as a result of countless unplanned

the annual paper forecast: cautious Optimism  Oct 01, 1999 9:30 PM By Eric Edelmann

Though life has been good of late for catalog paper buyers, with ample supply and stable pricing, few are planning huge increases in paper consumption.What

A fishy title  Oct 01, 1999 9:30 PM By MCM staff

Most catalogers strive for a catchy title, but “Bite Me?” A Catalog Age staff member picked up this offbeat gem from the Bite Me Live Bait Co. while on

CUSTOMER RELATIONSHIP MARKETING: Building strong relationships  Sep 01, 1999 9:30 PM By Paul Miller

CRM moves b-to-b firms toward a customer-driven marketing dynamicEvery cataloger knows that the secret of long-term success is holding on to customers.

The Black Dog, Holiday 1998  Sep 01, 1999 9:30 PM By Peter Girard

This catalog treats the buyer as a member of the Martha’s Vineyard community. It’s flattering,” assesses one judge. Indeed, The Black Dog, which originates

The Black Dog, Summer ’98  Sep 01, 1999 9:30 PM By Moira Pascale

Which is the front and which is the back?” asks one puzzled judge about The Black Dog catalog. The tabloid-size cover depicts a young woman and what appears

The 10 BEST Catalog Benchmarks  Jun 01, 1999 9:30 PM By Katie Muldoon

Having gauges against which to measure improvement, or lack thereof, is healthy both for the business and for management’s peace of mind. Because all






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