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MULTICHANNEL MERCHANT » MARKETING
A redesigned site welcomes consumers to the wonderful world of DisneyStore.com.
Several weeks ago, as part of a roundtable discussion on lists and circulation, I asked a number of catalogers whether the January postal rate hike had
Traditionally, Republicans have been fiscally conservative and preached reducing the size of the federal government and putting the power at the state
PFS web delivers integrated business infrastructure solutions to clients including Hewlett-Packard, IBM, adidas, Nokia and Xerox. Services include consulting,
As a leader in order management and fulfillment software, CommercialWare is redefining the direct-to-consumer market by delivering powerful solutions
Managing multiple fulfillment avenues calls for a flawless performance. Get the choreography right with these steps from seven successful merchantsRemember
Mailers are making list tests more highly targeted Finding the right prospects for your catalog is no easy task. So many catalogers are using larger tests
As market cools, some spin back Web units Last year, multichannel marketers were racing to spin off their Internet divisions as separate public companies.
A soft quarter for B2B But computer marketers report double-digit sales gains What a difference a year makes. In last year’s second quarter, nearly all
Vermont Teddy Bear on CatMan This month, Arthur Borden, direct mail manager of stuffed bears marketer Vermont Teddy Bear, reviews the CatMan catalog management