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Marketing ARCHIVE

Week in Review: UPS Invests in Deliv to Learn About Same-Day Market  Feb 25, 2016 2:45 PM By MCM Staff

UPS took a big leap this week by investing in crowdsourced startup Deliv, getting a seat on its board and a front-row seat on its operating model. Stay tuned to see how the carrier is able to leverage this relationship to better understand and take advantage of the burgeoning sector of the on-demand economy.

Thirstie Adopts Content-to-Commerce Strategy  Feb 22, 2016 1:38 PM By Daniela Forte

In an effort to stand out, rethink, grow and maintain its customer base, Thirstie, an alcohol-on-demand delivery service had to adopt the “content-to-commerce” strategy using its digital magazine “The Craft” to engage users and keep them coming back. See what results this strategy did to help the brand.

The Product Video and Mobile Explosion  Feb 17, 2016 2:14 PM By Daniela Forte

Product ecommerce videos saw an exciting year in 2015 with mobile stealing the show for videos. This infographic by Invodo recaps some of the year top results with product video.

Elite SEM Launches Division To Help Marketers Reach Active Shoppers  Feb 11, 2016 10:09 PM By MCM Staff

Operating from Philadelphia, Elite SEM’s Shopping & Feed Division manages a number of different services including Google Shopping and Bing Shopping, Data Feed Management, and Comparison Shopping Engines (CSEs) for clients that feature anywhere from a few thousand to tens of millions of products in online stores.

Americaneagle.com Launches New eCommerce Website for Aspen Tea  Feb 11, 2016 2:45 PM By MCM Staff

Americaneagle.com has launched a website for Aspen Tea Company on the ROC Commerce platform.

How Consumers Will Spend This Valentine’s Day  Feb 11, 2016 1:31 PM By Daniela Forte

This Valentine’s Day consumers will spend $18.9 billion, with men spending $190 on average, doubling what women spend. See how you can benefit from consumer spending during the holiday of love.

Week in Review: Amazon Looks to Go Global with Logistics Operations  Feb 11, 2016 1:14 PM By MCM Staff

Amazon has taken another step in its march toward world dominance, as it plans to create a global shipping and logistics operation. See what the plans are for the ecommerce marketplace.

Courting Your Consumer This Valentine’s Day  Feb 11, 2016 11:56 AM By Daniela Forte

This Valentine’s Day, retailers will need to find creative ways to court their customers. In this infographic by InMobi, here are several steps to get the love from your consumers.

Personalize Your Messages Without Stalking Your Customer  Feb 11, 2016 10:20 AM By Susan Wall

Emails jamming up a shoppers inbox are often ignored and one of the best ways to grab a shopper’s attention is by using segmentation to personalize messages that make a visitor feel as thought their web experience was designed just for them. Here are tips to personalize emails for your consumers.

Can Digital Transformation Save the Planet?  Feb 08, 2016 2:54 PM By Lori Mitchell-Keller

Data analytics has a chance to cut through the carbon reducing pie for retailers. Find out how this is possible and what it can do for your business.






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