Marketing ARCHIVE

Coming to America: Alibaba’s 11 Main Looks to Disrupt U.S. Marketplace  May 29, 2014 1:49 PM By Mike O'Brien

11 Main is looking to take away share from market leaders Amazon.com and eBay by adopting a more disruptive tack vs. the “me too” approach of Japanese operator Rakuten.

National Geographic Shifts to a Targeted Email Strategy  May 28, 2014 5:38 PM By Daniela Forte

National Geographic saw a boost in year-over-year email response rates after it decreased its emailing frequency and increased its focus on modeling.

Wet Seal’s Ecommerce Sales Rise 8.4%  May 28, 2014 3:08 PM By Daniela Forte

Wet Seal, Inc., saw its consolidated comparable store sales decline 16.9% in the first quarter, but ecommerce sales for its Wet Seal brand did increase 8.4%.

Herschell Gordon Lewis: 2014 Represents the Height of Immediacy  May 28, 2014 7:46 AM By Herschell Gordon Lewis

What year is this? That’s a “dumb question” aimed at direct marketers who without justification append response-murderers such as “Allow six to eight weeks for delivery” to offers that haven’t made a prior reference to variations from immediacy.

David’s Bridal Reaches Brides On the Go – Digitally  May 27, 2014 4:32 PM By Daniela Forte

David’s Bridal has enabled all of its stores with the ability to buy online by installing tablets in each of its 300 stores to allow customers access to web-only offerings.

One-to-One Takes On a Whole New Meaning  May 27, 2014 2:01 PM By Ellen Shannon

For years, technology has enabled customer communication to be more personalized. Finally, one-to-one nirvana may be just around the bend.

The Softer Side of Marketing Analytics  May 23, 2014 1:30 PM By Janice Smithers

Given the urgency to leverage the vast amounts consumer data, many companies may not be focusing on the most important characteristics of a strong analyst.

A 5-step Guide to Winning with Marketplaces  May 23, 2014 10:30 AM By Amine Khechfe

Marketplaces like Amazon and eBay have become a major channel for e-commerce. Here’s a step-by-step guide to launch your marketplace presence.

Isaac Mizrahi and the Omnichannel Experience  May 22, 2014 11:19 AM By Daniela Forte

Total omnichannel going forward is expected to be interactive TV, digital and bricks-and-mortar, the one thing that remains constant is the product.

Vince Camuto Expands Digital Engagement to Young Millennials  May 22, 2014 10:58 AM By Daniela Forte

Vince Camuto has a college program known as “Vince Camuto on Campus” that is designed to create peer-to-peer digital engagement for the brand.






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