MULTICHANNEL MERCHANT » MARKETING
11 Main is looking to take away share from market leaders Amazon.com and eBay by adopting a more disruptive tack vs. the “me too” approach of Japanese operator Rakuten.
National Geographic saw a boost in year-over-year email response rates after it decreased its emailing frequency and increased its focus on modeling.
Wet Seal, Inc., saw its consolidated comparable store sales decline 16.9% in the first quarter, but ecommerce sales for its Wet Seal brand did increase 8.4%.
What year is this? That’s a “dumb question” aimed at direct marketers who without justification append response-murderers such as “Allow six to eight weeks for delivery” to offers that haven’t made a prior reference to variations from immediacy.
David’s Bridal has enabled all of its stores with the ability to buy online by installing tablets in each of its 300 stores to allow customers access to web-only offerings.
For years, technology has enabled customer communication to be more personalized. Finally, one-to-one nirvana may be just around the bend.
Given the urgency to leverage the vast amounts consumer data, many companies may not be focusing on the most important characteristics of a strong analyst.
Marketplaces like Amazon and eBay have become a major channel for e-commerce. Here’s a step-by-step guide to launch your marketplace presence.
Total omnichannel going forward is expected to be interactive TV, digital and bricks-and-mortar, the one thing that remains constant is the product.
Vince Camuto has a college program known as “Vince Camuto on Campus” that is designed to create peer-to-peer digital engagement for the brand.