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Marketing ARCHIVE

How an Ecommerce Presence Helped Tacoma Screw Grow  Jul 23, 2014 10:27 AM By Tim Parry

An ecommerce presence has given Tacoma Screw a dive into a bigger market than it had. It once had a traditional footprint in the Pacific Northwest, and now it does orders in all 50 states.

SEM Tops Online Retail Customer Acquisition Tactics  Jul 22, 2014 3:07 PM By MCM Staff

Search engine marketing is lauded by 85% of retailers as one of the most effective customer acquisition tactics, according to the 2014 Shop.org/Forrester Research Inc. State of Retailing Online study. Here’s a look at what others

Chinese Ecommerce Market Exploding But Logistics Tricky  Jul 22, 2014 12:16 PM By Mike O'Brien

While the Chinese ecommerce market is growing wildly, getting goods there can prove tricky, attendees were told at Multichannel Merchant’s Growing Global conference.

How Social Media Evolved as a Sales Channel  Jul 21, 2014 12:56 PM By Michele Salerno

The evolution of social media as a sales channel has become the norm, and retailers need to stay in front of their customers by continuously engaging at their level. Here’s how your social media efforts can build brand awareness, facilitate a sense of community and engage shoppers, and result in higher retention and increased sales.

Mobile App Marketing Grows Up  Jul 20, 2014 1:25 PM By Bob Moul

The mobile app market has finally matured, and the result is that successful companies are making the transition from tactical to strategic app marketing. Is it time to be proactive with your mobile ecommerce app development?

Email Subject Lines and the The Law of Declining Significance  Jul 16, 2014 11:03 AM By Herschell Gordon Lewis

When creating an effective sales message, choose one key element your targets are most likely to regard as significant and subordinate the rest. Want that in more proletarian language? Laundry lists are weak selling weapons. Here’s more from Herschell Gordon Lewis on making email subject lines resonate with your customers.

How to Win the Amazon Buy Box Every Time  Jul 15, 2014 3:25 PM By Nathan Grimm

Is it really worth all the cost of adjusting distribution strategy, changing packaging, and monitoring third-party sellers just to maintain price and win the Amazon buy box? If your retail relationships are important, the answer is yes.

INFOGRAPHIC: The B2B Ecommerce Evolution  Jul 14, 2014 1:23 PM By MCM Staff

Make no mistake; the B2B ecommerce software market is even bigger than its more famous sibling, the B2C market, and independent software vendors stand to make big bucks selling to business and organizations of all kinds.

World Cup Brings Rise in Soccer, and Fùtebol, Searches  Jul 14, 2014 1:10 PM By MCM Staff

Soccer-related searches in the month of June increased by 280% compared to May, according to a study of consumer search behavior performed by SLI Systems. What’s more, searches from Brazilian consumers showed a similarly dramatic increase.

Email Acquisition Tactics That Actually Work  Jul 07, 2014 6:50 AM By Tim Parry

Although a healthy and growing email list is one of every email marketer’s top priorities, there are only a few acquisition tactics that are truly effective. The following tips will help you to make the most them.






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