Operations Summit 2016

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Marketing ARCHIVE

Achieving Profitable Fulfillment: 5 Questions to Consider  Nov 21, 2015 10:14 PM By Amitabh Kumar

What is an optimal order fulfillment strategy to deploy in your organization? Since we are not living in a world of infinite supply, this is an important question for every enterprise to consider, as the ramifications can be significant.

Week in Review: Is Black Friday’s Demise Over Exaggerated?  Nov 20, 2015 1:34 PM By MCM Staff

Is this the last-ever year Black Friday, or is the end of America’s biggest shopping day nothing but speculation? Click here and find out how the role of Black Friday is changing, and other news that shaped the week.

2015 Retail Trends Every Marketer Should Know  Nov 16, 2015 4:37 PM By Daniela Forte

By the end of 2015, 64% of all in-store sales will be influenced by digital. In 2014, mobile accounted for 57% of digitally influenced sales and 67% of consumers shopped across devices this year. See what other retail trends there are for 2015.

Borrow B2C Website Features to Enhance Your B2B Ecommerce Site  Nov 16, 2015 3:44 PM By Archana Yenna

The B2B and B2C markets operate in contrast to each other. In general, B2B buyers are more knowledgeable of the products they buy and better understand the value associated with it. B2B buyers must also be more thorough in the buying process to make sure they are making a purchase that will benefit their business, […]

How Marketers Are Abusing Emails  Nov 16, 2015 10:31 AM By Kurt Heinemann

Why do retailers see declining opens, click through rates (CTRs), and conversions, and growing attrition? The problem isn’t the channel, it’s the way marketers are abusing it.

You Decked the Halls, But the Shoppers Aren’t Coming  Nov 12, 2015 4:26 PM By Jim Davidson

The 2015 holiday season is picking up steam! And you’ll soon be able to gauge whether your holiday marketing plan is on target. If things don’t go quite as you had expected, are you prepared to change course and salvage the season?

Why Mobile-Optimized Emails Won’t Be Enough for Retailers This Holiday Season  Nov 12, 2015 12:02 PM By Cynthia Price

If your email inbox is anything like mine, it’s about to get buried by an avalanche of emails from retailers all offering their best deals of the holiday season. Here are three ways you can go beyond mobile optimization to sell more stuff with email marketing over the holidays.

Print and Web Catalogs Drive Superior Results for Omnichannel Retailers  Nov 12, 2015 11:23 AM By MCM Staff

EnterWorks, a market leader in master data solutions for transforming product information into persuasive and personalized content, said the combination of print and web catalogs is a defining element in omnichannel shopping experiences.

Bloomingdales Apologizes for Inappropriate Holiday Catalog Copy  Nov 11, 2015 2:50 PM By Daniela Forte

Bloomingdales apologized after it approved a rather inappropriate ad in it new holiday catalog. See how people reacted to Bloomingdale’s error.

How Customer Feedback Can Make or Break Your Black Friday  Nov 09, 2015 4:51 PM By Susan Ganeshan

It’s almost upon us—the most lucrative day of the year for many retailers. Black Friday is a competitive, high-stakes game. Find out how you can embrace customer feedback and provide a consistent omnichannel experience for your customer.






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