MULTICHANNEL MERCHANT » MARKETING
MarketingApr 18, 2016 12:06 PM By Tim Parry
The “Help Wanted” signs have gone up at Macy’s, Kohl’s, and Old Navy, who are all looking for new heads of their respective marketing departments. Martine Reardon, Macy’s chief marketing officer, has decided to leave the company, effective May 13, after 32 years of service. Reardon was named Macy’s Chief Marketing Officer in February 2012. She leads Macy’s multi-faceted […]
MarketingApr 07, 2016 4:18 PM By MCM Staff
maker of fine Belgian chocolates, following deployment of the Zmags Creator digital publishing platform for Godiva’s Valentine’s Day 2016 campaign. See what results Godiva garnered working with Zmags.
MarketingApr 06, 2016 5:10 PM By MCM Staff
Newegg announced it will team with Facebook messenger to enhance customer support. See what Newegg’s plans are and what this will mean for their customer support.
MarketingApr 05, 2016 12:34 PM By Kevin Akeroyd
Business customer expectations have been elevated. It’s about a customer experience where everything that goes into the process of buying a product or service matters. How can B2B marketers be successful at the customer experience? Here are four ways that B2B marketers can keep their customers coming back for more.
MarketingMar 31, 2016 4:25 PM By Reuben Hendell
We’ve all heard the trope that the customer comes first and the customer is always right. In spite of this, many brands are fixated on simply enabling transactions and scoring sales, which just isn’t enough.
MarketingMar 30, 2016 4:34 PM By Susan Wall
When it comes to the new ways people shop and buy, shoppers still would rather consult on the phone with a clerk while some don’t mind if you offer personalized recommendations. Here are what you should be thinking about when it comes to personalizing the shopping experience for your customer.
MarketingMar 30, 2016 3:57 PM By Jim Barnes
One of the most influential effects of online and mobile shopping is that retailers are now competing against more retailers than ever. Here is how you can create long-lasting relationships with your customers.
MarketingMar 30, 2016 2:56 PM By Jan Vels Jensen
Modern consumers have high expectations of the brands with which they do business. Given the impact of social media, user-generated content, mobility and an increasingly competitive online marketplace, it’s really not surprising. Here are three ways brands are struggling with personalization.
MarketingMar 30, 2016 10:34 AM By Ben Carcio
With the rapid use of personal digital technology, consumers have become savvier and more demanding about how they want to interact with a brand. Here are five ways brands can help independent retailers connect with new local customers.
MarketingMar 24, 2016 1:47 PM By MCM Staff
The red carpet will be rolling out in Cincinnati on April 14. That’s when Multichannel Merchant will announce the winners of its annual Excellence in Customer Experience Awards its 2016 Operations Summit.