MULTICHANNEL MERCHANT » MARKETING
While Overstock.com announced last week that it has begun accepting Bitcoins as an online payment option, not all merchants are embracing the crypto-currency. The Chinese ecommerce platform Alibaba Group said in a statement that it has banned the controversial payment option from all its Taobao marketplaces.
It was a record setting year for the sellers on Amazon who use the Fulfillment by Amazon service. According to a release from the marketplace, the number of sellers using the fulfillment service grew more than 65% in 2013 compared to 2012. Also, Fulfillment by Amazon shipped more units worldwide during the fourth quarter of 2013 than the total number of FBA units combined in all of 2009 and 2010.
The Barnes & Noble retail segment, which includes traditional brick-and-mortar stores and BN.com, released its 2013 holiday sales results which show a 6.6% decline compared to last year.
During the 2013 holiday shopping season, Amazon and L.L. Bean tied for the highest company-level satisfaction, according to a recent report by ForeSee.
But despite the best efforts of retailers, if Mother Nature throws a wrench in shipping plans there is little that can be done to control the last mile of the online shopping experience. Here are seven tips for customer service teams that need to communicate a delay in shipping to customers.
With most marketers and merchants having social media objectives, yet not quantifying results, there needs to be a relatively easy way to report on social media marketing. This article will help you identify what social media channels do better than your other marketing channels, quantify, compare performance, and help you determine how to allocate resources.
With some simple automation and dynamic content, personalized product recommendations can quickly and easily take even email blasts from ordinary to extraordinary. Here are a few creative ideas for daily emails to get you started.
Staples announced its latest “reinvention” campaign today with the launch of “Make More Happen,” a new tagline and campaign focused on how Staples’ expanded product assortment will help your businesses succeed.
In 2014 brands and retailers will make major strides towards a world of pervasive commerce. Here are 5 trends we’ll see in 2014 and beyond.
Just as shoppers are shaking off their post-holiday cobwebs and vowing to stick with their New Year’s resolutions this year, retailers must also resolve to continue to stay fresh and innovative because that is what shoppers expect. Don’t let your website become stale. Here are 10 capabilities your ecommerce site must be able to do in 2014.