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MULTICHANNEL MERCHANT » MARKETING
MarketingSep 08, 2015 3:45 PM By Daniela Forte
Neiman Marcus has expanded its “Snap. Find. Shop” feature on its mobile app. See what categories are now included with this feature.
MarketingSep 04, 2015 1:33 PM By Daniela Forte
Social media is an active channel for marketers, in fact, 76% of emails today contain a social media button, while only 14% of emails contain social images. See how marketers can better leverage Instagram images for their brand.
MarketingSep 04, 2015 11:52 AM By MCM Staff
Leon A. Gorman, who ran L.L. Bean for 30 years and grew it into an outdoor catalog and ecommerce juggernaut, died Thursday at his home in Yarmouth, ME.
MarketingSep 04, 2015 10:30 AM By MCM Staff
The peak holiday season this year is beginning to look a lot like … last year, only more so in terms of customer expectations on faster delivery, flexible options and a mobile-friendly experience, retailers and experts told Multichannel Merchant this week.
MarketingSep 03, 2015 9:34 AM By Daniela Forte
Belk was able to up its engagement with returning college students during a recent Back-to-School Fashion Sweepstakes. See how the company used its social and mobile channels for the sweepstakes.
MarketingSep 01, 2015 12:02 PM By Daniela Forte
More than a quarter of all email-driven purchases were completed from a mobile device in the second quarter of this year. See what brands are doing to improve their smartphone and email experience.
MarketingSep 01, 2015 11:50 AM By Daniela Forte
In order to win customer loyalty, brands need to be strategic, relevant and compelling to customers. Loyalty however is not one-size-fits all. See why loyalty isn’t the same across generations.
MarketingAug 31, 2015 1:29 PM By Daniela Forte
Holiday shopping 2015 is going to look a lot like last year, only more so in terms of customer expectations for faster delivery, flexibility and options, as well as a mobile-friendly experience. See what retailers and industry experts had to say about holiday 2015.
MarketingAug 31, 2015 11:22 AM By Daniela Forte
Consumers are moving away from traditional shopping methods and going to the small screen. See how you can leverage your brand for smartphone users.
MarketingAug 28, 2015 10:40 AM By Tim Parry
Chico’s FAS has announced it is exploring strategic alternatives for Boston Proper, the direct-to-customer women’s apparel retailer it acquired for $205 million just four years ago. Here’s a look at this weeks’ news, commentary and events that shaped the direct-to-customer world… and more.
Posted 2 days ago
Posted 2 days ago