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Marketing ARCHIVE

Week in Review: The Great Amazon Retail Store Mystery Solved  Feb 04, 2016 12:03 PM By MCM Staff

Amazon was going to keep its store expansion plans a mystery. And Jeff Bezos would have gotten away with it, too, if it wasn’t for those meddling CEOs. So is Amazon going to open 300 to 400 bricks-and-mortar stores as General Growth Properties CEO Sandeep Mathrani said during its earnings call on Tuesday?

The Container Store Debuts Video Contest on YouTube  Feb 04, 2016 11:04 AM By MCM Staff

The Container Store debuted a video contest in an effort to engage customers on the brand’s YouTube channel. See what filmmakers had to do in order to win.

6 Tips to Improve Email Marketing Deliverability in 2016  Feb 02, 2016 1:29 PM By Paul Kincaid-Smith

As U.S. email marketing delivery rates have dropped 10%, from 87% in 2014 to to 76% percent in 2015, email marketing has become harder to reach in 2016. Here are six tips that will improve your email marketing efforts for the year.

Week in Review: Amazon and PayPal Payments Battle Heats Up  Jan 28, 2016 3:04 PM By MCM Staff

It is probably not a coincidence that Amazon Payments and PayPal both announced record number of users following what’s been the most successful holiday season for mobile commerce.

Leveraging Your Marketing Database to Gain Brand Traction  Jan 26, 2016 4:53 PM By Daniela Forte

Are you using your marketing database to its best advantage? It forms the nucleus for all your B2B and B2C marketing efforts, and offers insights that will help you generate targeted lists for direct marketing communications.

Overcoming the Top Challenges to Creating a Seamless Customer Experience  Jan 25, 2016 5:21 PM By Brenden Jenkins

When it comes to operations, every retailer, big or small, faces the same challenge: providing their in-store associates with the technology that gives them the opportunity to assist time-starved, information-rich consumers before they walk out the door to buy elsewhere.

Top 10 Ways Marketing Will Be Smarter and More Personalized in 2016  Jan 25, 2016 5:11 PM By Samir Addamine

In 2016 and beyond, mobile engagement and marketing is moving towards reaching the individual consumer, at scale.

Brand Lessons for the New Retail World  Jan 25, 2016 4:39 PM By Aliza Pollack

With the last Christmas trees thrown to the curb, pine needles askew, let’s assume the retail industry is taking a breather and nursing a holiday hangover. Best not to break too long though as there are 10 more months to plan for and e-commerce to navigate.

Week in Review: JCPenney is Bringing Back Appliances  Jan 21, 2016 2:52 PM By MCM Staff

After more than 30 years, JCPenney decided to re-enter the appliance business when customer data showed that the vast majority of its shoppers own a home and are frequently searching for major appliance options on jcp.com.

4 Ecommerce Ideas That Will Rev All Your Channels  Jan 16, 2016 5:26 PM By Susan Wall

Do you want more synergy between your various sales channels? Are you looking to avoid cannibalizing sales from one channel to improve another? Do you want to take better advantage of your multichannel platform? Here are four ecommerce ideas to put at the top of your to-do list for 2016.






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