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MULTICHANNEL MERCHANT » MARKETING
Is it really worth all the cost of adjusting distribution strategy, changing packaging, and monitoring third-party sellers just to maintain price and win the Amazon buy box? If your retail relationships are important, the answer is yes.
Make no mistake; the B2B ecommerce software market is even bigger than its more famous sibling, the B2C market, and independent software vendors stand to make big bucks selling to business and organizations of all kinds.
Soccer-related searches in the month of June increased by 280% compared to May, according to a study of consumer search behavior performed by SLI Systems. What’s more, searches from Brazilian consumers showed a similarly dramatic increase.
Although a healthy and growing email list is one of every email marketer’s top priorities, there are only a few acquisition tactics that are truly effective. The following tips will help you to make the most them.
As frequently as SEO experts seem to cook up the latest tactics, search engines like Google change the algorithms by which they rank search results. Online retailers should pay most attention to the key principles that have withstood the test of time.
At Growing Global, Greig Holbrook of OBAN Multilingual, will take a granular look at international search and conversion behavior market by market.
Mark Vandegrift, director of business management for Channel Advisor, will talk about Amazon, eBay and Newegg and others based in other countries – Tmall, TradeMe, Mercado Libre during his session on July 15 at Multichannel Merchant’s Growing Global conference in Long Beach, CA.
A recent study by Forrester Consulting commissioned by Conversocial, identified three stages of social customer service maturity.
Online retailers are actively pursuing the promise of m-commerce as more of the web continues to “go mobile.” The difficulty is satisfying the needs of mobile users. Instart Logic reveals in this infographic three sizable gaps between what etailers know works, and what they’re actually doing.
Sigma was trying to figure out how to appropriately educate consumers about its products while enhancing its brand’s credibility in an industry where visibly similar products can be different in functionality and product differentiation is a challenge.