Marketing ARCHIVE

Neiman Marcus Expands Its Snap.Find.Shop Feature  Sep 08, 2015 3:45 PM By Daniela Forte

Neiman Marcus has expanded its “Snap. Find. Shop” feature on its mobile app. See what categories are now included with this feature.

How Instagram Images Enrich the Email Experience  Sep 04, 2015 1:33 PM By Daniela Forte

Social media is an active channel for marketers, in fact, 76% of emails today contain a social media button, while only 14% of emails contain social images. See how marketers can better leverage Instagram images for their brand.

L.L. Bean Ecommerce Pioneer Leon A. Gorman Dies at 80  Sep 04, 2015 11:52 AM By MCM Staff

Leon A. Gorman, who ran L.L. Bean for 30 years and grew it into an outdoor catalog and ecommerce juggernaut, died Thursday at his home in Yarmouth, ME.

Week in Review: Peak Holiday Season Expectations Continue to Rise  Sep 04, 2015 10:30 AM By MCM Staff

The peak holiday season this year is beginning to look a lot like … last year, only more so in terms of customer expectations on faster delivery, flexible options and a mobile-friendly experience, retailers and experts told Multichannel Merchant this week.

Belk Sees Success with Back-to-School Sweepstakes  Sep 03, 2015 9:34 AM By Daniela Forte

Belk was able to up its engagement with returning college students during a recent Back-to-School Fashion Sweepstakes. See how the company used its social and mobile channels for the sweepstakes.

Mobile and Email Drive Purchases for Retailers  Sep 01, 2015 12:02 PM By Daniela Forte

More than a quarter of all email-driven purchases were completed from a mobile device in the second quarter of this year. See what brands are doing to improve their smartphone and email experience.

Capturing Loyalty Across Generations  Sep 01, 2015 11:50 AM By Daniela Forte

In order to win customer loyalty, brands need to be strategic, relevant and compelling to customers. Loyalty however is not one-size-fits all. See why loyalty isn’t the same across generations.

Heightened Holiday Shopping Expectations Driving Retailer Preparations  Aug 31, 2015 1:29 PM By Daniela Forte

Holiday shopping 2015 is going to look a lot like last year, only more so in terms of customer expectations for faster delivery, flexibility and options, as well as a mobile-friendly experience. See what retailers and industry experts had to say about holiday 2015.

Moving Toward Mobile Shopping  Aug 31, 2015 11:22 AM By Daniela Forte

Consumers are moving away from traditional shopping methods and going to the small screen. See how you can leverage your brand for smartphone users.

Week in Review: Chico’s Plans to Sell Boston Proper  Aug 28, 2015 10:40 AM By Tim Parry

Chico’s FAS has announced it is exploring strategic alternatives for Boston Proper, the direct-to-customer women’s apparel retailer it acquired for $205 million just four years ago. Here’s a look at this weeks’ news, commentary and events that shaped the direct-to-customer world… and more.

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