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MULTICHANNEL MERCHANT » MARKETING
MarketingJun 16, 2015 11:37 AM By Josie Stein
Personalization is not just about beating the competition and making that ever elusive connection with your audience. See why you need to change the way you think about personalization.
MarketingJun 15, 2015 3:23 PM By Daniela Forte
Private sale boutique apparel brand Rue La La embarked on a customer-segmentation project with the goal of reactivating dormant customers. See what they did and how it helped the brand.
MarketingJun 11, 2015 1:31 PM By Daniela Forte
Exhibiting how a product will present itself in the real world was important and a challenge for beauty brand Sigma Beauty. See how Sigma Beauty addressed the challenge and leveraged its user-generated content.
MarketingJun 10, 2015 1:46 PM By Daniela Forte
With 7 billion videos watched on Facebook and YouTube each year, the message is clear that customers want video. See why video is an important marketing strategy and how to make it beneficial for your business.
MarketingJun 10, 2015 10:26 AM By Rebecca Swift
Small to medium sized businesses (SMEs) fighting for attention on the internet first must be seen in order to be heard; and good quality imagery can tell a brands story with one glance. Here are some tips on how you become more visual with your brand.
MarketingJun 10, 2015 7:08 AM By Tim Parry
The Windsor Circle team is very visible at industry trade shows because its team wears green pants. Loud green pants. Here’s how that strategy had paid off in a big way for the customer retention service provider, and why you need to be different to stand out in a crowded room.
MarketingJun 08, 2015 11:11 AM By Daniela Forte
Moosejaw Mountaineering CEO Eoin Comerford talks about how Pinterest is the social media platform of choice in terms of better reach to customers. See what else he has to say about about Pinterest and other social media platforms.
MarketingJun 02, 2015 2:51 PM By MCM Staff
Demandware Inc., announced that it has partnered with Pinterest to enable commerce functionality within the popular visual bookmarking tool. See which retailers are the first to have the Pinterest buy button.
MarketingMay 28, 2015 11:38 AM By Daniela Forte
Wine Enthusiast, a wine accessories and gift retailer, has upped the ante on its email program by adding a new window shopping functionality. See how this will benefit its email program.
MarketingMay 27, 2015 10:16 AM By Tim Parry
Personalized emails should go beyond “Dear, John,” but not be too creepy, says Thomas E. Smith, president of Goldcoast Consulting Group. See what ways you can personalize the email experience.