Marketing ARCHIVE

Genco Marketplace Re-Launches NoBetterDeal.com  May 13, 2014 10:59 AM By MCM Staff

Genco Marketplace re-launches its online direct-to-consumer store – NoBetterDeal.com. The new online store has enhancements that improve the user experience for bargain shoppers.

Why Not Pinterest?  May 09, 2014 2:06 PM By Daniela Forte

Pinterest seems to be the social media channel of choice these days for direct-to-consumer retailers. How are you, as a direct-to-consumer retailer, using Pinterest to your advantage?

ShopRunner Announces Partnership with Alibaba  May 08, 2014 10:49 AM By Daniela Forte

Fiona Dias, chief strategy officer for ShopRunner, told Forbes the partnership will launch at the end of the year, making it easier for consumers in China to buy American brands.

Amazon Launches Wearable Technology Store  May 07, 2014 11:54 AM By Daniela Forte

Amazon announced the launch of its Wearable Technology Store last week, which features the latest in wearable technology and research wearable devices.

OverstockArt.com Celebrates Mom With a Pinterest Contest  May 06, 2014 4:26 PM By Daniela Forte

OverstockArt.com is once again heading to Pinterest to celebrate mom with a Mother’s Day Pinterest contest.

hhgregg Embarks on Brand Transformation  May 06, 2014 11:05 AM By MCM Staff

the hhgregg brand transformation will encompass all customer touchpoints, including its 228 store locations and its online presence, the electronics-seller said May 6.

Amazon Launches “Shop From Within Twitter” Feature  May 05, 2014 6:09 PM By Tim Parry

Because we’ve all sat around telling ourselves we need to shop and tweet at the same time… If you are selling via Amazon, would you expect to make sales via #AmazonCart?

Gardener’s Supply Company Increases Pinterest Conversion Rates  May 05, 2014 12:03 PM By Daniela Forte

Gardener’s Supply Company saw three times the increase in conversions from its Pinterest social channel when it launched a targeted pop up message tailored specifically to its Pinterest audience.

eBay Inc. Sees Spike in Revenue for First Quarter  May 01, 2014 1:31 PM By Daniela Forte

eBay Inc. saw a 14% increase in revenue to $4.3 billion during its first quarter compared to the first quarter in 2013, the company said April 29.

How Augmented Reality Will Impact Consumers  Apr 29, 2014 2:32 PM By Janet Jaiswal

Mobile commerce trends are only expected to continue as the market moves toward the next evolution of customer-centric technology and all it has to offer. And leading that revolution is undoubtedly augmented reality technology.






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