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Marketing ARCHIVE

Personalize Your Messages Without Stalking Your Customer  Feb 11, 2016 10:20 AM By Susan Wall

Emails jamming up a shoppers inbox are often ignored and one of the best ways to grab a shopper’s attention is by using segmentation to personalize messages that make a visitor feel as thought their web experience was designed just for them. Here are tips to personalize emails for your consumers.

Can Digital Transformation Save the Planet?  Feb 08, 2016 2:54 PM By Lori Mitchell-Keller

Data analytics has a chance to cut through the carbon reducing pie for retailers. Find out how this is possible and what it can do for your business.

Avoiding Common (and Costly) SEO Mistakes With Your Product Descriptions  Feb 08, 2016 2:40 PM By Keelin McDonell

SEO while only three short letters is an integral part of the product descriptions on your website. See how you can make your SEO work for you and your business and what mistakes you are making.

Consumer-generated Content Proves Successful for Turtle Wax  Feb 04, 2016 5:18 PM By Daniela Forte

When Turtle Wax realized it needed to attract more customers to its site, it relied on this marketing strategy to help its business garner a significant number of page views to its site. See what it did and how it worked for Turtle Wax.

Taking a Closer Look at Your Data  Feb 04, 2016 5:08 PM By Daniela Forte

Being able to combine your online and in-store data today is critical for a brands’ personalization efforts. That is why it is important to be able to take a closer look at your data to help gain insight into your customer.

Week in Review: The Great Amazon Retail Store Mystery Solved  Feb 04, 2016 12:03 PM By MCM Staff

Amazon was going to keep its store expansion plans a mystery. And Jeff Bezos would have gotten away with it, too, if it wasn’t for those meddling CEOs. So is Amazon going to open 300 to 400 bricks-and-mortar stores as General Growth Properties CEO Sandeep Mathrani said during its earnings call on Tuesday?

The Container Store Debuts Video Contest on YouTube  Feb 04, 2016 11:04 AM By MCM Staff

The Container Store debuted a video contest in an effort to engage customers on the brand’s YouTube channel. See what filmmakers had to do in order to win.

6 Tips to Improve Email Marketing Deliverability in 2016  Feb 02, 2016 1:29 PM By Paul Kincaid-Smith

As U.S. email marketing delivery rates have dropped 10%, from 87% in 2014 to to 76% percent in 2015, email marketing has become harder to reach in 2016. Here are six tips that will improve your email marketing efforts for the year.

Week in Review: Amazon and PayPal Payments Battle Heats Up  Jan 28, 2016 3:04 PM By MCM Staff

It is probably not a coincidence that Amazon Payments and PayPal both announced record number of users following what’s been the most successful holiday season for mobile commerce.

Leveraging Your Marketing Database to Gain Brand Traction  Jan 26, 2016 4:53 PM By Daniela Forte

Are you using your marketing database to its best advantage? It forms the nucleus for all your B2B and B2C marketing efforts, and offers insights that will help you generate targeted lists for direct marketing communications.






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