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MULTICHANNEL MERCHANT » MARKETING
MarketingJun 26, 2015 9:54 AM By Richard Isaac
How do you add some B2C sex appeal to your B2B ecommerce platform, in a rational, cost-effective way? Here are some practical steps to show you how.
MarketingJun 25, 2015 9:37 AM By Daniela Forte
Product recommendations and ratings and reviews are both an important part of the personalized customer experience. Using these two tactics allows your customers to make smart purchase decisions and keeps them loyal to your brand. Using ratings and reviews as a strategy helps leverage product recommendations to show high-rated products more often.
MarketingJun 24, 2015 2:38 PM By Daniela Forte
While Pinterest continues to be the brand’s top source of referral traffic and revenue, the designer is now finding that Instagram is important for future growth. See how Moorea Seal benefits from using Instagram.
MarketingJun 24, 2015 1:27 PM By Daniela Forte
Ian MacDonald, director of ecommerce for Silver Star Brands talks trends in ecommerce at IRCE2015. Hear what he is seeing in the retail industry.
MarketingJun 23, 2015 3:37 PM By Daniela Forte
Amazon saw “skyrocketing” sales of Confederate flags after other retailers decided to stop selling them, spiking an amazing 3,000% in 24 hours.
MarketingJun 22, 2015 5:01 PM By Daniela Forte
Merchants today are all in some way using social media to leverage their brand and products, whether it’s through Facebook, Pinterest or Instagram, social media is becoming an emerging channel. Here are five tips to turn followers into buyers.
MarketingJun 22, 2015 2:09 PM By Daniela Forte
With 1.5% of ecommerce web traffic being driven from social media, for most merchants today, social media is still an emerging channel. See why leveraging social media can be beneficial to your brand.
MarketingJun 22, 2015 1:20 PM By Andy Zimmerman
Today’s digital marketer must be empowered to act on any kind of data from any source across channels to deliver relevant, individualized, one-to-one experiences for their key audiences in real time. Here are seven tenets of personalization 3.0.
MarketingJun 20, 2015 4:29 PM By MCM Staff
Amazon is trying to make delivery even faster by turning the U.S. into a Nation of Couriers… Who needs drones when you can have an Uber-like delivery experience? Here’s a look at the news, commentary and events that shaped the direct-to-customer world this week.
MarketingJun 19, 2015 10:34 AM By Daniela Forte
Bass Pro Shops is asking its customers to post a selfie of their latest catch using the hashtag #Fishie, donate to the “Teach a Child to Fish” program. See what else Bass Pro Shops is doing to bring more awareness to the outdoors.
by David Fish
Posted 2 days ago
by Curt Barry
Posted 3 days ago