Marketing ARCHIVE

Practical and Sexy: Giving B2B Ecommerce Sites Just Enough B2C Zing  Jun 26, 2015 9:54 AM By Richard Isaac

How do you add some B2C sex appeal to your B2B ecommerce platform, in a rational, cost-effective way? Here are some practical steps to show you how.

Product Recommendations + Ratings and Reviews = Smart Purchase Decisions  Jun 25, 2015 9:37 AM By Daniela Forte

Product recommendations and ratings and reviews are both an important part of the personalized customer experience. Using these two tactics allows your customers to make smart purchase decisions and keeps them loyal to your brand. Using ratings and reviews as a strategy helps leverage product recommendations to show high-rated products more often.

Moorea Seal Turns Instagram into a Revenue Source  Jun 24, 2015 2:38 PM By Daniela Forte

While Pinterest continues to be the brand’s top source of referral traffic and revenue, the designer is now finding that Instagram is important for future growth. See how Moorea Seal benefits from using Instagram.

Silver Star Brands Talks Trends in Ecommerce  Jun 24, 2015 1:27 PM By Daniela Forte

Ian MacDonald, director of ecommerce for Silver Star Brands talks trends in ecommerce at IRCE2015. Hear what he is seeing in the retail industry.

Amazon Bans Confederate Flag Sales After 3,000% Spike  Jun 23, 2015 3:37 PM By Daniela Forte

Amazon saw “skyrocketing” sales of Confederate flags after other retailers decided to stop selling them, spiking an amazing 3,000% in 24 hours.

5 Tips to Turn Followers into Buyers  Jun 22, 2015 5:01 PM By Daniela Forte

Merchants today are all in some way using social media to leverage their brand and products, whether it’s through Facebook, Pinterest or Instagram, social media is becoming an emerging channel. Here are five tips to turn followers into buyers.

Selling on Social Media is Certainly a Trend  Jun 22, 2015 2:09 PM By Daniela Forte

With 1.5% of ecommerce web traffic being driven from social media, for most merchants today, social media is still an emerging channel. See why leveraging social media can be beneficial to your brand.

The 7 Tenets of Personalization 3.0  Jun 22, 2015 1:20 PM By Andy Zimmerman

Today’s digital marketer must be empowered to act on any kind of data from any source across channels to deliver relevant, individualized, one-to-one experiences for their key audiences in real time. Here are seven tenets of personalization 3.0.

Week in Review: Amazon Wants You to Deliver  Jun 20, 2015 4:29 PM By MCM Staff

Amazon is trying to make delivery even faster by turning the U.S. into a Nation of Couriers… Who needs drones when you can have an Uber-like delivery experience? Here’s a look at the news, commentary and events that shaped the direct-to-customer world this week.

Bass Pro Shops Goes Fishing with Social Media  Jun 19, 2015 10:34 AM By Daniela Forte

Bass Pro Shops is asking its customers to post a selfie of their latest catch using the hashtag #Fishie, donate to the “Teach a Child to Fish” program. See what else Bass Pro Shops is doing to bring more awareness to the outdoors.

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