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MULTICHANNEL MERCHANT » MARKETING
MarketingDec 08, 2014 1:44 PM By Jonathan Levitt
To successfully operate in a competitive environment, retailers need to cultivate a brand that speaks to customers and employees. Here are ways to cultivate your brand that will speak to your customers and employees.
MarketingDec 04, 2014 4:44 PM By Robert Glazer
When the parent company of an affiliate network also buys one of the largest affiliates in the space, it raises a lot of red flags and also leads to an important question: Is an affiliate program and its data the property of the retailer, the affiliate and/or the network, and who can it be shared with?
Answering that question requires creating more transparency in the affiliate industry. For many retailers that means transitioning from Generation 1 to Generation 2 affiliate programs and ensuring that, first and foremost, their best interests are being represented.
MarketingDec 04, 2014 12:00 PM By MCM Staff
Over Cyber Weekend. ChannelAdvisor customers grew their same store sales 23.8 percent on Amazon, 20.6 percent on eBay and 54.4 percent on third-party marketplaces.
MarketingDec 03, 2014 12:58 PM By Tim Parry
Mobile commerce has arrived, and proved to be a game-changer this Cyber Weekend. Here’s a look at what drove shoppers to their smart phone, and a look at some retailers’ mobile commerce success stories.
MarketingDec 02, 2014 3:17 PM By Tim Parry
Thanksgiving was a great day for eBags, and so was Black Friday. But eBags President and COO Rob Cassidy says Cyber Monday is still the king of cyber holidays. In this video, Cassidy talks about how eBags did this Cyber Weekend, and how he predicts the rest of the 2014 holiday season playing out.
MarketingDec 02, 2014 1:39 PM By Paul Martecchini
Targeting consumers with the right message just as a new life stage begins is incredibly valuable. Here’s how you can construct accurate life stage segments with two essential requirements.
MarketingNov 30, 2014 9:51 AM By Tim Parry
A look at my Yahoo inbox shows Cyber Sunday is the new Cyber Monday. Or that Cyber Monday is now a two-day event.
MarketingNov 29, 2014 4:59 PM By Tim Parry
ChannelAdvisor says its clients Black Friday same store sales grew 26.9% year-over-year on eBay, and that’s at a faster pace than Amazon’s same store sales. Here’s a look at why eBay had such a solid Black Friday.
MarketingNov 24, 2014 11:43 AM By Daniela Forte
Overstockart.com is gearing up for the holiday season with a bunch of events and contests planned beginning Black Friday and Cyber Weekend. See what they are doing to get ready for the busiest time of the year.
MarketingNov 22, 2014 8:21 AM By Joe Rodriguez
Every year, online merchants get ready for the inevitable onslaught of customer orders on Cyber Weekend, because it can help push merchants and online retailers into the black. Here are the top ways to utilize social commerce to boost sales this Cyber Weekend.