B2B Merchants Adapt to B2C Generation

No longer can B2B merchants rely solely on an annual big-book catalog or offer a bland procurement portal up for customers to purchase from. The Gen Y buyer is also a B2C ecommerce shopper and wants those same experiences when shopping for their company.In this Multichannel Merchant executive summary report, you will learn:

  • How to leverage your ecommerce site as a B2B selling tool
  • Why your firm needs to embrace social media
  • The value of marketing automation as a way to nurture prospects and demonstrate expertise


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