Building the Right Cross-Border Ecommerce Roadmap

While presenting a number of risks and some significant barriers to entry, global ecommerce represents a massive opportunity and more retailers are jumping aboard as solutions for addressing cross-border business become more readily available.

Even if you are not trying to sell your inventory internationally, chance are, more than 10% of your ecommerce site traffic – and more than 7% of your ecommerce sales – is cross-border.

Imagine how much higher those numbers would be if you put a cross-border ecommerce strategy in place?

In this special report from Multichannel Merchant, you will learn:

  • MCM Outlook Catalog CoverHow retailers such as Gilt, Nasty Gal, Tech Armor and BCBCMaxAzria grew their cross-border ecommerce presence
  • Why marketplaces such as Amazon, eBay and Tmall are great places to test the cross-border waters
  • Why Brazil and China are considered to be hot, yet complex, cross-border markets
  • 5 tips for getting started on your cross-border ecommerce journey

The following global ecommerce experts are referenced in this report:

  • Tom Davis, Head of International Ecommerce at PUMA SE
  • Alex Golshan, Vice President of Omnichannel and International Ecommerce at BCBGMaxAzria
  • Nir Hollander, President of Gem Stone King
  • Wendy Jones, Vice President, Geographic Expansion and Cross Border Trade at eBay
  • Dave Madoch, Director of Ecommerce at Toynk.com
  • Tina Naetscher, Director of International Business at Nasty Gal
  • Jimmy Tobyne, Strategic Partnership Development at Alibaba Group
  • Eric Tong, Co-founder and General Manager at Tech Armor
  • Alphonse Voigt, CEO of EBANX
  • Oksana Voronenko, Director of International Strategy and Operations at Gilt
  • Scot Wingo, Executive Chairman of ChannelAdvisor
  • Sherri Wu, Head of International Business Development Americas at Alibaba Group


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