Leveraging Your Marketing Database to Gain Brand Traction

Are you using your marketing database to its best advantage? It forms the nucleus for all your B2B and B2C marketing efforts, and offers insights that will help you generate targeted lists for direct marketing communications.

Having a database filled with not only basic information like correct phone numbers and emails but also key assets like in-store and online purchase history will add value to your business.

Your database is also a valuable asset in today’s omnichannel world. As a retailer, it gives you an inside look at how to improve your website and in-store experience for customers.

Marketing Database Special ReportIn this report by Multichannel Merchant, you will learn:

  • How Dylan’s Candy Bar doubled the size of its customer database
  • How to cut through the clutter of your database
  • Why marketing technology can benefit marketers
  • How Nasty Gal learned to “play nice” with big data


Sponsored by:

Melissa Data Logo

 

Partner Content

3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Build the Foundation for Great Customer Experiences - NetSuite
Understand how consistent, timely, relevant and personalized experiences are enabled by having the right technology foundation in place.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.