Localization for Cross-Border Ecommerce Needs to go Beyond Translation

Localization is a key component for building your cross-border ecommerce strategy, but it’s also much more than just making sure your site is translated properly for consumers in your target country.

Localization also includes a digital marketing plan that resonates with your target audience, knowing what merchandise will sell, and knowing if customers in your target country prefer buying online via a desktop site, or if they are a mobile buyer.

That can also determine how your target customers prefer to pay for goods – and in some countries, consumers prefer to make offline payments for online merchandise.

In this Special Report from Multichannel Merchant, you will learn:

  • Global Special Report: Localization Beyond TranslationHow jewelry seller Blue Nile increased cross-border sales by offering a localized payment method.
  • Why you need to pay attention to specific selling holidays in your target country
  • Why Croc’s’ decision to streamline its global selling efforts has paid off handsomely
  • How localized sales fueled Digi-Key’s European growth


Sponsored by:

PCAPredict Logo

 

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.