Localization for Cross-Border Ecommerce Needs to go Beyond Translation

Localization is a key component for building your cross-border ecommerce strategy, but it’s also much more than just making sure your site is translated properly for consumers in your target country.

Localization also includes a digital marketing plan that resonates with your target audience, knowing what merchandise will sell, and knowing if customers in your target country prefer buying online via a desktop site, or if they are a mobile buyer.

That can also determine how your target customers prefer to pay for goods – and in some countries, consumers prefer to make offline payments for online merchandise.

In this Special Report from Multichannel Merchant, you will learn:

• How jewelry seller Blue Nile increased cross-border sales by offering a localized payment method.
• Why you need to pay attention to specific selling holidays in your target country
• Why Croc’s’ decision to streamline its global selling efforts has paid off handsomely
• How localized sales fueled Digi-Key’s European growth

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