|While competition comes from many sources, the growing dominance of Amazon in every aspect of DTC and ecommerce is evident. Consider the fact that is now pushing into its own delivery and logistics operations, including leasing cargo jets in the U.S. and getting involved in ocean-going freight from Asia, and it becomes clear that Amazon wants to expand its control on both sides of the ecommerce equation.
In the 2016 MCM Outlook Survey, respondents told us about the impact Amazon was having on their business. This includes the pressure to ship faster, as well as the need to offer free or reduced shipping guarantees – both reactions to Amazon Prime and Prime Now services.
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