|As proven during the most recent holiday season, the convergence of ecommerce and bricks-and-mortar is more important for merchants than ever. Merchants working hard to prepare for the always-connected shopper, whether they buy from their smartphone and pick up in store, or they buy from their desktop and ting communications.
The majority of Multichannel Merchant’s MCM Outlook 2016 survey respondents say they have an omnichannel strategy in place.
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