| If there is one major lesson merchants learned during the 2014 holiday season, it’s that mobile mattered more than ever.
Mobile commerce went from being a necessary evil to an overnight game-changer. And the merchants that got on board with mobile commerce reaped the benefits of the iOS and Android-armed shoppers. In addition to mobile sales and traffic figures, you will learn from Multichannel Merchant’s holiday ecommerce benchmark survey results:
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How many omnichannel merchants offered in-store pickup
