Ratings, reviews and user-generated content are such an integral part of your ecommerce strategy. For retailers today, it is a must-have.
Ratings and reviews help drive traffic to the website, increase conversion rates, and provide retailers an inside look at a consumer’s actual experience with the product. User-generated content is a way for the customer to share a bit of themselves with the brand they are shopping with.
Retailers are finding all sorts of ways to integrate user-generated content, whether it’s through their website, in their email marketing campaigns and on social media.
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