The State of the Catalog is Healthy

Merchants continue to recognize the value of the printed catalog in today’s digital world. It’s a channel that many are using to drive consumers to the website, help build brand awareness and sell products. For many it is also an opportunity to tell a story and provide helpful tips to the consumer. See what industry experts have to say about the state of the catalog.

In this MCM Outlook 2015 report about the catalog, you will hear from Silver Star Brands, Thos. Baker, Hammacher Schlemmer and Trainer’s Warehouse/Office Oxygen and learn:

  • MCM Outlook Catalog CoverHow the digital catalog is playing an active role for two merchants
  • How merchants are measuring the effectiveness of the catalog
  • Why for many the state of the catalog has remained the same
  • What other print formats are being used


Sponsored by:

MCM Outlook Catalog Cover

Thank you for downloading this report. You may also find the articles below of interest:

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.