Successful Ecommerce Packaging: Sustainable and Protective

Ecommerce companies today need to think of their product packaging not just as something their product rides in but as a brand ambassador as well. And with so much consumer interest in environmental issues these days, it pays to find ways to balance sustainability with protectiveness in your packaging.

This dual focus has had a major impact on the ecommerce packaging industry, including processes and materials. So how do you strike the right balance between protection and sustainability?

In this special report from Multichannel Merchant you will learn:

  • About the latest developments in protective and “green” packaging
  • How major brands thread the needle between protection and the environment
  • How an approach that combines both helps drive customer loyalty

 

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