Taking the “E” out of Ecommerce Platforms

The great ecommerce debate used to be whether or not to have a hyphen between “e” and “commerce. But as technology advances and consumer expectations grow, the debate is whether or not to have the “e” at all.

As omnichannel technology and customer demands grow, ecommerce platforms are evolving into “commerce platforms,” and even “unified commerce platforms.”

So whether or not you have a brick-and-mortar presence, how do you determine your present and future platform needs?

In this Multichannel Merchant Special Report on Ecommerce Platforms, you will learn:

  • Why Jelly Belly Candy Company replaced its homegrown platform with one that gave it at least 80% of the attributes it needed out of the box.
  • Why Kino Lorber’s unique business needs meant they were better off building one from scratch.
  • Why Tractor Supply Co. went with an omnichannel platform to drive its local customers into the store.
  • Why BuildDirect replatformed with its vendors – and an expanded number of SKUs – in mind.


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