|In the way old days before the advent of ecommerce – think 1980s and 1990s – there was a very predictable flow of merchandise through the supply chain, from manufacturer to distributor/wholesaler to retailer and then to consumer. Now it can flow in all different directions, seemingly at once.Omnichannel commerce and all its permutations are causing direct-to-customer companies to seek new solutions and approaches to inventory management in order to tame increasingly complex order and fulfillment patterns while meeting rising customer demands.
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