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Marketing Strategies:Merchants Embrace the Cause

2009 WAS A TOUGH YEAR FOR MANY TO BE CHARITABLE, but that didn't stop several marketers from supporting causes. In fact, many merchants are incorporating...

Brooks Brothers Going Mad

If you're crazy for sharp-dressed Mad Men, you can now buy men's suits inspired by the AMC series about ad execs in the early 1960s. The show's costume...

Some Slight Gains

THE SECOND QUARTER COULD HAVE BEEN WORSE but it still wasn't pretty for most of the publicly traded consumer merchants tracked by Multichannel Merchant....

Signs of Life

No one is expecting a blockbuster holiday, and that's good we're not likely to get one. But the sentiment for many by the end of the summer was that we...

Pottery Barn Kids Snips Threads Spin-off

The Pottery Barn Kids retail concept called Threads has closed after just 15 months. The two baby clothing and gifts stores, located in New York and Bellevue, WA, had opened in late 2007. ...

Macy's Making an Impact with Cause Marketing

Macy's may be seeing a lull in 2009 sales figures, but the general merchant does believe its cause marketing efforts are helping to make a difference for nonprofit organizations. ...

Ramp up Your Retail Speed

A multipronged marketing strategy can be executed only as fast as your slowest retail channel. Do you know which channel is preventing your organization...

J. Jill's out, Sears is in

I Just Read Your July Editor's Note (Paying the price for J. Jill), and I couldn't agree more. I was so disappointed with J. Jill's decline in quality,...

Sad Ending for Smith & Hawken

The Scotts Miracle-Gro Co. is Pulling the Plug on Smith & Hawken. The catalog and Website of the high-end home and garden merchant stopped taking orders...

Paying the price for J. Jill

When Talbots Bought J. Jill Three Years Ago, it was no secret that industry watchers felt the women's apparel merchant had way overpaid. Financial experts...

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