Cart abandonment, unfortunately, is going to happen to every retailer on the web, whether they like it or not. Even though you cannot avoid the consumer practice all together, there are steps you can do to decrease the chance of it happening to you.
When it comes to making sure your site visitor finalizes the purchase, retailers should always remember that the basic aim should be to make the checkout process as simple as possible. In other words, limit the amount of online forms that need to be filled out and offer shortcuts whenever and wherever possible, according a recent Econsultancy article.
Here are 7 tips from Econsultancy on how to reduce cart abandonment: