7 Ways to Reduce Cart Abandonment

Jun 03, 2013 3:27 PM  By

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Have a postcode look-up tool

Customers want to check out of your site as quickly as possible once they are ready to move to the purchase phase and sometimes even the smallest of tasks can seem troublesome for a shopper. While typing in a five-digit zip code takes about a second, retailers should look into added a postcode lookup tool to their site. According to Econsultancy, this would give the customer the ability to enter only one field of information before selecting their address from a list of options.

Although this feature is easier for the consumer, retailers should also anticipate common errors, according to the article, such as using zero instead of the letter O, or the number 1 instead of the letter I.