I Just Read Your July Editor’s Note (“Paying the price for J. Jill”), and I couldn’t agree more. I was so disappointed with J. Jill’s decline in quality, selection and, well, just how cheesy the company’s clothes had become. J. Jill used to be cool. Maybe new owner Golden Gate Capital can help J. Jill get it back.
One other thing I’ve noticed in the retail industry is a big improvement in Sears. I hadn’t been in a Sears store in years, and last year I decided to go look for some Lands’ End jeans.
What a nice experience: The store had cute clothes, there was lots of room, and it was very clean — I did end up buying a pair of jeans. I have no idea why Sears doesn’t tell anyone about what it’s doing with its stores.
I even sent Sears an e-mail, but no one ever answered. It’s a huge company that I believe could grow even bigger with the right marketing.
This is the first issue of Multichannel Merchant that I have read, and I found it extremely interesting. Thank you, and please keep up the good work.
LET’S HEAR FROM YOU!
Let us know how we’re doing.
Send us any comments on recent articles or issues, or perhaps a multichannel shopping tale you’d like to share.
HOW TO CONTACT US:
Letter: 11 River Bend Drive South, Box 4949 Stamford, CT 06907