MULTICHANNEL MERCHANT » RETAIL
Instead of fearing the omnichannel consumer, retailers should embrace them to deliver the type of shopping experience they want. Here’s why ignoring or fearing omnichannel shoppers will only result in lost sales.
Scott Cohn of Chinese Laundry talks with Tim Parry of Multichannel Merchant at eTail West 2013. Cohn talks about the issues merchants with bricks-and-mortar locations face when they want to capture their customer’s email address. Not only are there personnel issues to deal with, but legal ramifications as well.
In this video taken at eTail West 2013, Scott Cohn of Chinese Laundry, formerly of Bakers Shoes, talks about the issues merchants with bricks-and-mortar locations face when they want to capture their customer’s email address. Not only are there personnel issues to deal with, but legal ramifications as well.
In this video from the National Retail Federation, Belk Chairman and CEO Thomas Belk Jr offered attendees at NRF Annual Convention & EXPO in New York five observations, not all lessons learned, but honest admissions and tips that any retailer – whether ahead of the curve in the digital revolution or still catching up – can appreciate.
Did the 2012 calendar year end on a high note for retailers? It depends on which retailers you ask. And in a case like Limited Brands, the answer could simple be “yes, no and maybe.” But indications are customers were buying from their desks during the workday or from their tablets in front of the television at night.
During the last year, we
While a new report revealed that Apple, Best Buy and Kohl
When I did find an item I wanted and placed it in my cart, the purchase options included pop-ups, which were nearly impossible to close with your finger. Once those hurdles were passed, the site completely crashed at about 3:30 p.m. Eastern on Cyber Monday, after entering my personal information.
Are department stores dead? Is J.C. Penney trying too hard to reinvent the department store experience? This video from CBS News looks at the changes J.C. Penney is making (including its new JCP moniker) under the direction of CEO Ron Johnson. It also looks at how Nordstrom is succeeding by because of its focus on customer experience and customer service.