MULTICHANNEL MERCHANT » RETAIL
Retailers have long viewed customers as hard assets a valuable commodity we smugly thought we owned. For decades, we used our customer files as a means
We now have e-mail, text chat, Twitter, mail and more. So why does anyone still bother to sell over the phone? The secret of those marketers who use telemarketing
Consumers are breaking down the traditional walls of advertising, forcing us to revolutionize the way we talk to them. We are no longer always in control
Everybody wants to provide good customer service, but sometimes overattentive and know-it-all salespeople can be annoying. Blogger Michael DiMarco (aka
Even If Flat is the New Up, only one of the publicly traded business-to-consumer merchants tracked by Multichannel Merchant was for the fourth quarter.
Fighting the rise in retail returns fraud
With the report of a weak fourth quarter and fiscal year, women
Home furnishings and decor retailer Pier 1 Imports will cut 10% of its full-time staff and possibly 125 underperforming stores, according to a Feb. 3 filing with the Securities Exchange Commission.
How does it feel to be the best in customer service? Just ask apparel merchant L.L. Bean.
Department store chain Macy’s said Monday it is cutting 7,000 jobs–about 4% of its total current workforce–in its stores, distribution centers and offices. The company is reorganizing, eliminating its Macy’s division structure and integrating all functions into a single organization.