Retail ARCHIVE

The role of the customer: Asset or partner?  Jul 01, 2009 9:30 PM By Francey Smith

Retailers have long viewed customers as hard assets a valuable commodity we smugly thought we owned. For decades, we used our customer files as a means

Developing concepts that stick  Jul 01, 2009 9:30 PM By Andrea Syverson

No doubt you’ve seen the business book Made To Stick by the Heath brothers, thanks largely to its can’t-miss bright orange cover and duct tape. Or you

Paying the price for J. Jill  Jul 01, 2009 9:30 PM By MCM staff

When Talbots Bought J. Jill Three Years Ago, it was no secret that industry watchers felt the women’s apparel merchant had way overpaid. Financial experts

First Quarter is a Bloodbath for B-to-B  Jul 01, 2009 9:30 PM By Jim Tierney

What a Difference a Year Makes. Unlike last year when nearly all of the business-to-business and computer catalog/Web marketers tracked by Multichannel

Talking to today’s customers  Jun 01, 2009 9:30 PM By Lois Boyle-Brayfield

Consumers are breaking down the traditional walls of advertising, forcing us to revolutionize the way we talk to them. We are no longer always in control

Work with and around voicemail  Jun 01, 2009 9:30 PM By Terry Flynn

We now have e-mail, text chat, Twitter, mail and more. So why does anyone still bother to sell over the phone? The secret of those marketers who use telemarketing

Tea shopping with no sympathy  May 01, 2009 9:30 PM By MCM staff

Everybody wants to provide good customer service, but sometimes overattentive and know-it-all salespeople can be annoying. Blogger Michael DiMarco (aka

Consumer merchants see sales fall  May 01, 2009 9:30 PM By Jim Tierney

Even If Flat is the New Up, only one of the publicly traded business-to-consumer merchants tracked by Multichannel Merchant was for the fourth quarter.

Retail returns fraud  Mar 01, 2009 10:30 PM By Patrick Barnard

Fighting the rise in retail returns fraud

Talbots To Cut 370 Jobs, 20 Stores  Feb 06, 2009 8:25 PM By Patrick Barnard

With the report of a weak fourth quarter and fiscal year, women






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