MULTICHANNEL MERCHANT » RETAIL
Retailers have long viewed customers as hard assets a valuable commodity we smugly thought we owned. For decades, we used our customer files as a means
No doubt you’ve seen the business book Made To Stick by the Heath brothers, thanks largely to its can’t-miss bright orange cover and duct tape. Or you
When Talbots Bought J. Jill Three Years Ago, it was no secret that industry watchers felt the women’s apparel merchant had way overpaid. Financial experts
Consumers are breaking down the traditional walls of advertising, forcing us to revolutionize the way we talk to them. We are no longer always in control
We now have e-mail, text chat, Twitter, mail and more. So why does anyone still bother to sell over the phone? The secret of those marketers who use telemarketing
Everybody wants to provide good customer service, but sometimes overattentive and know-it-all salespeople can be annoying. Blogger Michael DiMarco (aka
Even If Flat is the New Up, only one of the publicly traded business-to-consumer merchants tracked by Multichannel Merchant was for the fourth quarter.
Fighting the rise in retail returns fraud
With the report of a weak fourth quarter and fiscal year, women
Home furnishings and decor retailer Pier 1 Imports will cut 10% of its full-time staff and possibly 125 underperforming stores, according to a Feb. 3 filing with the Securities Exchange Commission.