MULTICHANNEL MERCHANT » RETAIL
It’s been more than 20 years since the customer information revolution began, most visibly in retail loyalty programs Neiman Marcus InCircle and American
Urban Outfitters, which announced in September it planned to bring its Anthropologie brand to the U.K., has selected two sites.
Store shopping is all about the experience. So how do you create that retail experience online, starting right from your landing page?
As multichannel merchants assess the 2009 holiday sales shortfall and the bleak outlook for 2009, this week brought a new round of industry layoff announcements.
Gifts, stationery and entertaining products merchant Blue Tulip Corp. on Monday filed for Chapter 11 bankruptcy in Delaware.
It’s imperative for multichannel marketers to understand the relationship between catalogs and retail. Here’s a primer on how to properly integrate your marketing efforts
Customers today look to multiple channels for product research, decision-making, and ultimately to purchase. While one customer may conduct research online prior to making a purchase in the store, another will head to retail first to examine the products and later buy online
Is it better to try and convert a single-channel buyer into a multi-buyer, or should you leave well enough alone?