Retail ARCHIVE

Understanding the Impact of Catalogs on Retail Sales  Dec 22, 2008 8:57 PM By Travis Seaton

It’s imperative for multichannel marketers to understand the relationship between catalogs and retail. Here’s a primer on how to properly integrate your marketing efforts

The Mandate of Multichannel Customer Experiences  Dec 11, 2008 1:54 AM By Gavin Finn

Customers today look to multiple channels for product research, decision-making, and ultimately to purchase. While one customer may conduct research online prior to making a purchase in the store, another will head to retail first to examine the products and later buy online

The Multi-Buyer Effect Defies Conventional Wisdom  Oct 13, 2008 10:00 PM By Jim Wheaton

Is it better to try and convert a single-channel buyer into a multi-buyer, or should you leave well enough alone?

FAO Schwarz Gives to Get Names  Oct 13, 2008 9:57 PM By Tim Parry

Are you requesting information from your retail store customers, or giving them something in exchange of their name?

J.C. Penney Targets College-Bound Teens  Jul 09, 2008 11:38 PM By MCM staff

Hoping to cash in on the back-to-school season, J.C. Penney has launched a new line of home goods geared for college-bound teens called Dorm Life.

Pottery Barn Goes Big With New Atlanta Store  Jul 09, 2008 4:28 AM By MCM staff

Home decor and furnishings cataloger/retailer Pottery Barn plans to open its largest store in the U.S. in Atlanta later this month.

Sharper Image finds a buyer  Jul 01, 2008 9:30 PM By Patrick Barnard

Sharper Image Corp., which had filed for Chapter 11 bankruptcy protection in February, has been acquired. A joint venture led by units of private investment

Streicher’s Acquires Arrington Police Distributors  Jun 12, 2008 3:01 AM By Jim Tierney

Streicher

Jockey Bares New Apparel Catalog  Jun 06, 2008 11:22 PM By Tim Parry

New catalog designed to promote Jockey as a lifestyle brand.

Talbots Slashes Staff 9%, Gets Credit  Jun 06, 2008 9:17 PM By Jim Tierney

Womens apparel retailer company expects workforce reduction to save company about $14 million annually.






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