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MULTICHANNEL MERCHANT » RETAIL
It’s imperative for multichannel marketers to understand the relationship between catalogs and retail. Here’s a primer on how to properly integrate your marketing efforts
Customers today look to multiple channels for product research, decision-making, and ultimately to purchase. While one customer may conduct research online prior to making a purchase in the store, another will head to retail first to examine the products and later buy online
Is it better to try and convert a single-channel buyer into a multi-buyer, or should you leave well enough alone?
Are you requesting information from your retail store customers, or giving them something in exchange of their name?
Hoping to cash in on the back-to-school season, J.C. Penney has launched a new line of home goods geared for college-bound teens called Dorm Life.
Home decor and furnishings cataloger/retailer Pottery Barn plans to open its largest store in the U.S. in Atlanta later this month.
Sharper Image Corp., which had filed for Chapter 11 bankruptcy protection in February, has been acquired. A joint venture led by units of private investment
New catalog designed to promote Jockey as a lifestyle brand.
Womens apparel retailer company expects workforce reduction to save company about $14 million annually.