MULTICHANNEL MERCHANT » RETAIL
Apparel, home d
Godiva Chocolatier has a new flavor: Blackberry. The multichannel food and gift merchant has added a mobile channel to enable BlackBerry smartphone users to make purchases on the go.
It’s so annoying. A shopper is trying to check out, and the sales clerk is chatting on the phone or staring into space. Does this happen to your customers?
When it comes to market research, multichannel retailers tend to be do-it-yourselfers: Sixty-five percent of the companies surveyed by Multichannel Merchant
See, hear, touch, smell and taste. Each sense can evoke powerful memories and emotions that can alter simple and big decisions. Research has told us:
Today’s shoppers are spending more time online searching and researching products than ever before. As the Internet continues to grow as the first stop
Sharper Image Corp. announced today it will pursue a sale of its business and assets pursuant to the provisions of the bankruptcy code. The San Francisco-based gifts and gadgets merchant, which had filed for Chapter 11 in February, will solicit indications of interest from potential acquirers.
The credit crunch is hitting The Talbots hard.
American Eagle Outfitters operates several distribution centers in North America, including a facility in Warrendale, PA, and a DC in Mississauga, Ontario, to service its Canadian stores. But the multichannel apparel merchant is most excited about its newest DC in Ottawa, KS, which is helping it reduce labor costs.
Ask a high school-aged girl where she wants to buy her prom gown, and in all probability she’s not going to answer “Sears.”