Live from NRF: Tween’s IT Evolution  Jan 15, 2007 11:31 PM By Sherry Chiger

New York

When All You Know is an E-mail Address…  Jan 08, 2007 10:42 PM By David Rosen

With a large and active e-commerce marketing lists

Resolving the Disconnect Between Catalogers and Web Merchants  Dec 21, 2006 1:17 AM By Jim Coogan

There seems to be a disconnect between traditional catalog circulation managers and Web marketers. Multichannel merchants need to understand the gap between the two disciplines to maximize the potential of traditional catalogs and of the web.

Use Database Marketing to Drive Store Sales  Dec 18, 2006 7:41 PM By Michelle Farabaugh

Database marketing is the most cost-effective way to conduct targeted marketing and drive store sales, especially for niche businesses.

Starbucks Reinforces Brand by Helping Customers Do Good  Dec 05, 2006 10:39 PM By Beth Negus Viveiros

(Chief Marketer) Sure, as usual, this year Starbucks changed its coffee cup color to red to signal the start of the holiday season. But it went beyond cups this year

And They’re Off: Black Friday Sales Strong  Nov 27, 2006 7:50 PM By MCM staff

Most retailers are no doubt hoping that Black Friday will be indicative of the holiday shopping season overall. According to research firm ShopperTrak RTC, retail sales this past Friday were up 6%

Guitar Center Buys The Woodwind & the Brasswind  Nov 27, 2006 7:07 PM By MCM staff

The $365.1 million direct division of Westlake Village, CA-based Guitar Center

Lowe’s Debuts Catalog  Nov 22, 2006 4:23 AM By Tim Parry

Home improvement retailer Lowe’s has mailed its first-ever catalog. The Mooresville, NC-based company is using the book to help introduce its Home Accents line

Last Call for Pre-Black Friday Predictions  Nov 21, 2006 11:19 PM By MCM staff

The day after Thanksgiving may not really be the busiest retail day of the holiday season (more on that in a minute), but the Monday and Tuesday before Thanksgiving are undoubtedly the busiest days for press releases regarding retail during the holiday season.

Dick’s Sporting Goods to Buy Golf Galaxy  Nov 15, 2006 5:13 AM By Jim Tierney

Pittsburgh-based Dick

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