MULTICHANNEL MERCHANT » RETAIL
With a large and active e-commerce marketing lists
There seems to be a disconnect between traditional catalog circulation managers and Web marketers. Multichannel merchants need to understand the gap between the two disciplines to maximize the potential of traditional catalogs and of the web.
Database marketing is the most cost-effective way to conduct targeted marketing and drive store sales, especially for niche businesses.
(Chief Marketer) Sure, as usual, this year Starbucks changed its coffee cup color to red to signal the start of the holiday season. But it went beyond cups this year
Most retailers are no doubt hoping that Black Friday will be indicative of the holiday shopping season overall. According to research firm ShopperTrak RTC, retail sales this past Friday were up 6%
The $365.1 million direct division of Westlake Village, CA-based Guitar Center
Home improvement retailer Lowe’s has mailed its first-ever catalog. The Mooresville, NC-based company is using the book to help introduce its Home Accents line
The day after Thanksgiving may not really be the busiest retail day of the holiday season (more on that in a minute), but the Monday and Tuesday before Thanksgiving are undoubtedly the busiest days for press releases regarding retail during the holiday season.
In the weeks leading up to Thanksgiving and Black Friday, reporters and editors are flooded with news releases about