MULTICHANNEL MERCHANT » RETAIL
Amazon has teamed up with Facebook and launched a new program that allows users of both services to band together to surprise friends on their birthday with an Amazon gift card.
When it comes down to which parcel shipping carrier is a favorite in the B2B world, the answer might as well be, “domestic shipper or international shipper?” according to findings from Multichannel Merchant’s MCM Outlook 2013.
Acquity Group has found that business-to-business buyers are willing to stray from their current supplier and make purchases from Amazon Supply not just based on price, but also based on convenience and overall online experience.
While mobile traffic is becoming a major player when it comes to ecommerce, nearly half of the small retailers out there are unaware of exactly how much traffic is coming from smartphones or tablets.
When it comes to revamping their ecommerce sites in 2013, retailers are focusing on keeping the consumer in the loop from the moment an order is placed right until the packaged is delivered to the doorstep.
When it comes to reaching the anytime consumer, email seems to be the best bet for marketers. But how many of those emails are actually making a memorable impact on your shopper?
One of the hardest things to master when it comes to Facebook for retailers is successfully establishing an ecommerce presence on Facebook. Retailers have tried it throughout the globe but very few have seen standout results.
More and more companies are looking into using Third Party Fulfillment (3PF) as an option to avoid increases in staff, warehouse size, and technology investments. But for some considering outsourcing, the basic hang-up is giving up control of contact center and fulfillment operations.
Ten years ago moms weren’t as digitally connected as they are now, spending only about one hour online a day versus more than three hours a day in 2012. When it comes to brand engagement and brand education, moms are now more likely than ever before to use social media and mobile devices to learn about the products they are interested in.
In what SAP is calling an effort to deliver the next-generation ecommerce platform, the software firm has announced plans to acquire the Swiss-based omnichannel technology company hybris.